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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Economic Resilience Guide

101 battle-tested tips to reclaim your margins without sacrificing your brand’s guest experience. 

1 min read

New Accounting Rules for Loyalty Programs

New Accounting Rules for Loyalty Programs

Recently the (FASB) Financial Accounting Standards Board and (IASB) International Accounting Standards Board got together to try to make “revenue” mean the same thing in every industry and every country. 

And while that might sound easy, it turns out that the US alone is notorious for having different rules for different economic sectors. So, the FASB and IASB set out to fix that. 

In 2018, the new model guidelines they set for public companies went into effect. And in 2019? They go into effect for private companies. 

In a nutshell, these guidelines are going to affect nearly every program you run as part of your rewards or loyalty program. The new accounting rules for loyalty programs—even programs as simple as “buy 9, get 1 free”—may force you to change how you represent the costs and revenue in your accounting system. 

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In the webinar, Andrew Robbins provides examples for both simple “buy 9, get 1 free” programs, plus more complicated points-based programs. 

It’s likely that you track your “buy 9, get 1 free”-type program with an incremental cost/expense accrual accounting model. You’ll hear why the new accounting rules for loyalty programs will require you to change to a deferred revenue model. 

You’ll also learn why some types of loyalty programs need to switch to deferred revenue models, others don’t. For example, while rewards programs need to switch to the deferred revenue model, general offers can remain on the incremental cost model. But what about e-clubs and challenged-based promotions? We’ll dig into those as well. 

Take advantage of the 5-step process for implementing these new accounting rules for loyalty programs.

These new rules could have a major impact on your company’s accounting systems and you should be prepared. 

Learn everything you need to know, with plenty of examples to help make the concepts clear. You can even download the video to review with your own accounting team. 

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3 Ways to Boost Loyalty Program Enrollment

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New Dashboards to Understand Customer Analytics & Improve Your Loyalty Program

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Why PXUX 2016 is the Best Thing Since Sliced Bread

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The Paytronix User Experience (PXUX) is only a few weeks away! This two-day, interactive conference will showcase highly impactful marketing programs...

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Create a Successful Catering Rewards Program

Create a Successful Catering Rewards Program

Whether catering is already an established part of your restaurant or a new addition, offering your catering customers a rewards program designed...

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Build a Mobile App That Customers Want to Keep

Build a Mobile App That Customers Want to Keep

Your guests are going through their phones right now and deleting apps they don’t use. Why would they keep yours?

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The Best Loyalty Programs in Restaurants and Convenience Stores

The Best Loyalty Programs in Restaurants and Convenience Stores

More than 70% of consumers say loyalty programs influence what they buy. That’s a number too big to ignore.

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3 Considerations When Naming a Rewards Program

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What Are Brands Getting Wrong About Content Marketing?

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