How to Meet Your Guests’ Customer Service Expectations in 2016

In an increasingly connected world, customer service tools are being put to the test. Today, we have access to relevant information 24 hours a day and seven days a week. Online experiences are constantly being shaped to fit each user’s specific preferences. We’ve come to expect instant satisfaction and relevancy in every walk of life, and these expectations have carried over to the way your guests feel about your brand.

Today, your guests demand instant satisfaction and relevancy. When they engage with your brand, they want to know they are being heard and remembered. Paytronix recently added two features designed to meet these needs: […]

Key Takeaways from Loyalty Experts Session at NRA 2016

Slack for iOS Upload (3)The Paytronix team was on site in Chicago earlier this week at the National Restaurant Association (NRA) Show. Similar to last year’s event, the show was chock-full of restaurant brands, vendors, and of course: food.  The bustling energy on the floor inspired us during the four-day event as we shared our customer engagement expertise and swapped stories with other attendees. We were especially grateful to have the opportunity to lead a speaking session with one of our clients, Lettuce Entertain You Enterprises (LEYE).

Lee Barnes, Head of Data Insights at Paytronix, led the session ‘Lessons from Loyalty Program Experts’ alongside Michael Lynch, Director of Loyalty Marketing at LEYE. Barnes is a self-professed data geek who can optimize any loyalty program. Lynch has over 20 years of experience building and managing loyalty programs. With their combined experience, expertise, and wit, this dynamic duo made quite an impression on the 200+ session attendees. In case you missed out, here are the top 5 takeaways from their presentation: […]

Amp Up Your Marketing Strategy

PXUX_Logo_StackedThe Paytronix User Experience (PXUX) is more than just a conference. It is an opportunity to chat with peers, learn about the future of guest engagement, and expand your perception of what is achievable using the Paytronix platform. Over the course of two days, you won’t just hear about the future of 1-to-1 marketing, you will also learn about practical steps that you can take to increase the value of your customers.

Don’t take our word for it, hear what some of last year’s attendees got out of PXUX 2015:

 

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C-Store Marketers: Get Your Customers to Turn Left

It’s rush hour on a weekday and a potential customer, let’s call her Sarah, is driving along a busy and traffic-jammed road. She’s had a long day at the office, but she can’t go straight home just yet – she’s noticed her gas tank is low. It’s time to fuel up.traffic jams in the city, road, rush hour

After crossing through a clogged intersection, Sarah sees two convenience stores with gas pumps: Store A the right side of the road, and Store B on the left. Buying gas at Store A would certainly take less time – one simple right turn off of the street and she’s in the lot pumping fuel. Making a right turn out of the lot once she’s finished should be smooth going, too. To get to Store B, however, she’d have to wait for the backed-up traffic in the opposite lane to either pass entirely, or wait for a kind soul to let her through the lane into Store B’s lot. Either of those waiting options requires more time and potential frustration, and leaving Store B would require yet another left turn. Which convenience store will she choose for her gas purchase?

Sarah turns left, deciding that visiting Store B is worth waiting in traffic. Why would she do this? […]