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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Top Two Ways to Compel Price-Sensitive Customers to Spend More

Top Two Ways to Compel Price-Sensitive Customers to Spend More

Price-sensitive customers are far too often ignored by marketers. The common thread of thinking is that they are tough to sell to, but with the right strategy that is not the case! In fact, this customer segment has much more spending potential than you might expect.

Let’s say that your stingy customers have shown in the past that they are able to visit your locations three times per month, but generally they come in one time per month (these numbers align best with a quick-service restaurant concept – adjust them to fit your company’s business model). These stingy customers – the people who either visit infrequently and/or spend very little with each visit – have a lot of room for growth because they’ve shown that they are capable of spending more.

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In order for these price-sensitive customers to reach their spending potential, they must be challenged in a relevant way. Your marketing tactics should ask them for something you know they are capable of achieving. If you ask a stingy customer to behave the same way as a loyal one, the daunting task could be a turn-off altogether. You’ll need to track customer behavior with either a loyalty or CRM program and then analyze the resulting data. When you’ve identified the true spending potential of your stingiest customers, here are the two best ways to compel them to spend more:

  1. Spend Challenge. Incentivize your customers to spend more per visit. If your stingy fans spend an average of $8.00 per visit, challenge them to spend at least $10.00 on their next two visits within a certain time period. Upon completion of the challenge they can then receive a reward. If that reward is a free item, even better, because stingy folks especially love free offers.
  2. Referral Challenge. Leverage your customers’ stinginess and turn it into advocacy. Because they can be rewarded without having to spend anything, referral programs are a great tool to use on the penny pinchers. They’ll refer more people to your loyalty program, which in turn generates more revenue for your organization. It can be especially useful to use a flexible referral feature like the one we offer at Paytronix where the referee isn’t rewarded until the referred completes an action like redeeming a coupon or visiting twice.

One challenge to be wary of is a visit challenge. They can be great tools when paired with other tactics like a spend challenge, but a visit challenge alone could cause problems like the one Starbucks encountered. With Starbucks Rewards, members originally were rewarded simply for visiting a location no matter the amount they spent. That meant that the person who bought coffee for his whole office received the same amount of stars (i.e. points) as the person who only bought a small black coffee. Visit challenges alone can be tough for marketers because you can’t control the ROI of the promotion. You might give them $1 for every ten visits, but those ten visits could add up to be worth $10, $100, who knows! With a spend or referral challenge, however, you can set exact dollar benchmarks so you can calculate the ROI down to the penny.

It’s important to collect and analyze data about your audience, and then figure out a way to reward good behavior that appeals to all of your customer segments. All customers, even the most price-sensitive ones, can be pushed to engage and spend more.

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