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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

2 min read

Saying “My Pleasure” Instead of “You’re Welcome”

Saying “My Pleasure” Instead of “You’re Welcome”

After waiting patiently, you finally order your 8-count of nuggets, small waffle fries, and sweet tea. You pull up to pay at the window, receive your food, and ask for extra Polynesian sauce. Before pulling out of the drive-thru lane, you say, “Thank you,” and the worker responds, “My pleasure.”

For 70 years now, one of America’s most loved fast-food restaurants has been raising the bar on word choice and customer service. Chick-fil-A, “Home of the Original Chicken Sandwich,” has made the phrase “my pleasure” a critical element of customer interactions, favoring it over the more common response of “you’re welcome.”

The founder of the fast-food chain, Truett Cathy, began business in the 1940s with the Dwarf Grill, which eventually led to creating Chick-fil-A. From the 1990s through today, the chain has managed the successful “Eat Mor Chikin” campaign, cleverly using cows as endorsers. With your business’s reputation constantly on the line and under evaluation, customer service can’t fluctuate as promotions change, new restaurants open, and employees come and go. Cathy decided to make “my pleasure” Chick-fil-A’s official response to customers after it was said to him during his visit to a Ritz-Carlton. The Ritz is a high-end luxury hotel that prides itself on its foundational Gold Standards, which are iconic in the industry. Fast-food restaurants, in contrast, traditionally aim to serve customers as quickly and conveniently as possible. Cathy saw the opportunity to emulate the Ritz-Carlton in making guests feel like they are at a high-class establishment during each visit.

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Chick-fil-A strives to give a positive impression to everyone who comes through the door. Michael Hess, a CBS MoneyWatch columnist, details in “The 6 Best Words in Customer Service” how language can greatly impact experiences. Using a positive trigger word like “pleasure” can help you exceed your customers’ expectations for their fast-food experience, and the consistency of its use by workers in all locations creates positive feelings, regardless of which restaurant is visited.

Setting high customer service standards is key for loyalty, retention, and satisfaction. In Perfect Phrases for Customer Service, Robert Bacal explains: “Customers expect that you will treat them in a consistent way and that you will do what you say you will do each and every time. By acting in accordance with these wants, you provide the customer with a sense of security and confidence in you personally and in the company. It builds loyalty.” Chick-fil-A has such a loyal customer base because of its standout service (and, of course, partially because of its chicken biscuits and sweet tea).

At Paytronix, we know that loyal customers spend more money, visit more frequently, and speak highly of their experience. Customer service is being put to the test as communication tools evolve, and having the ability to be plugged in at all times has raised expectations. A restaurant needs to understand who its customers are, what they demand, and how to earn their loyalty. Creating the right program for your restaurant will help build and manage relationships to foster that desired loyalty. While great customer service is just one piece of the loyalty puzzle, it’s a huge factor in driving guest engagement.

Customer service isn’t the only thing Chick-fil-A knows well. Check out our webinar, “From e-Club to A List: Chick-fil-A’s Innovative Take on Loyalty” and see how they’ve improved brand loyalty.

paytronix online ordering demo cta

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