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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Guide

Attract More Dream Customers and Keep Them Longer

4 min read

4 Online Food Ordering Websites To Take Inspiration From

4 Online Food Ordering Websites To Take Inspiration From

Many of us have ordered a pizza at one point or another, as pizza delivery has been around since the late 1990s in the United States. Having a piping hot meal delivered straight to your door certainly made business-savvy individuals and consumers question, “What if we could get other sorts of restaurant meals brought to our home?” And not long after, online food ordering websites became an everyday convenience. 

At this point, if you operate a restaurant that doesn’t offer online ordering, you’re missing out on a huge slice of the market. 52% of American consumers claim that ordering delivery and takeout from restaurants is an “essential part of their lifestyle”—the number being even higher among Gen Zers and Millennials. (Restaurant.org) 

Yet, 70% of consumers would rather order directly from a restaurant and not through a third-party service. (Hospitality Tech). In this case, you’ll not only want to offer first-party ordering but create an accessible website that delivers a flawless customer experience for all your patrons. 

The nature of restaurant ownership and thin profit margins makes it challenging to embrace technology, but in this article, we’ll show you how powerful and essential a well-designed online ordering system can be.

paytronix online ordering report

Showcasing Successful Online Ordering Websites 

Every top online ordering website or provider offers the following six features:  

  1. Easy Navigation: When customers can find what they’re looking for and perform the actions they need quickly, they can instantly place an order without any frustrations. Smart information architecture, intuitive search functions, and useful menu item categorization features also help. 
  2. Compatible with All Devices: Customers use all sorts of devices to place food orders. To accommodate everyone using desktop computers, tablets, and mobile devices, make sure your site is compatible with all three.  
  3. Customization Capabilities: Maybe they’re allergic to celery or would prefer their meal without cilantro. With different tastes to cater to, letting customers personalize their orders can elevate their experience. 
  4. Real-Time Order Tracking: The worst part about a meal is the wait beforehand—especially when ordering delivery—so give your customers a way to track their order and see estimated delivery times. 
  5. Effortless Checkout Process: Minimize the number of steps your customers take to reach checkout, all while offering multiple payment options, a clear order summary, and other features to give them peace of mind. 
  6. Loyalty Program: While this isn’t a must, incorporating a loyalty program into your ordering system can improve retention and repeat business. We highly recommend designing a data-driven loyalty program that people enjoy engaging with, because you’ll drive as much as five times more revenue from loyal customers than brand new ones. 

Noodles & Co. has an exemplary online ordering site and app with classic features like order scheduling and a comprehensive, categorized menu. From there, customers can click on an item to customize order details like size, protein, noodles, sauce, toppings, and meal combo options, and even add special instructions.

Every option is accompanied by a clear food image, pricing, and ordered intuitively. Once a customer is ready, they can review their cart, check out the ‘You May Also Like’ section, and even join Noodles Rewards. 

Source: Noodles.com

Panera Bread is famous for its yummy café style sandwiches, soups, and salads, and makes it easy for its customers to put together their orders for delivery or pick-up. Their menu page is robust, giving customers a clear overview of their menu categories.

Click into one, and customers can directly add items to their order or customize them to a granular degree they want light, regular, or extra for a price. When finished, customers can review their order and are prompted to join MyPanera to unlock a discount.

Source: PaneraBread.com

Design Elements That Stand Out 

The design of your website should reflect your brand’s identity, whether you’re a frozen yogurt brand that uses bursts of color or a higher-end seafood spot with a sleeker aesthetic. When every point of your customer journey reinforces this, it’ll create a memorable and cohesive experience.  

Design elements shouldn’t just be pretty, either—everything on each page should be user-friendly and purposeful. Your interface should include bold call-to-action buttons, visual cues, and clear categories all to facilitate an easy order. 

Integration with Digital Marketing 

If you’re a local restaurant, you likely won’t have the leg up on exposure like chain restaurants do with advertising. That’s where restaurant SEO comes in extra handy—it works to increase the visibility of your site and ordering pages in specific organic search results. Tactics like keyword optimization, local SEO, local backlinks, and on-page SEO, among others, should be leveraged to boost your rankings on search engine results pages (SERPs).

online ordering digital storefront webinar cta

To complement these SEO methods, why not use the tried-and-true method of exposure that is social media? Just like if you were to promote a new dish or a seasonal promotion, use Instagram, Facebook, or TikTok to showcase your new online ordering platform. Don’t just tell potential customers it exists; create buzz around your restaurant by sharing inviting images of your dishes, behind-the-scenes reels, and making use of viral trends. 

Developing and launching a secret menu is another way to combine your digital marketing and online ordering efforts. Customers often discover hidden menus through social media and word-of-mouth, reducing the amount of money you need to spend on advertising and therefore driving higher tech stack ROI. 

Learning from the Best 

Not only do the best online food ordering websites handle the basics exceptionally well, but they also compete with food delivery platforms like GrubHub and Uber Eats. To do so, they incorporate unique features and strategies that make it an easy decision to order directly from the restaurant themselves. 

 

Source: Grub Street 

Domino's is a franchise that does this well with its real-time order tracker and new GPS function. When customers place their order, they can find out exactly how their food is doing from prep to pick-up and even what time staff started working on their order. Once it’s picked up, they can track where their delivery driver is on a live map.

Source: Chipotle.com

Chipotle offers personalization in a highly visual and orderly fashion, letting buyers customize their meals from top to bottom. At checkout, the ‘Complete Your Meal’ section recommends three popular sides or drinks that can be added to an order in one click—boosting average order value and encouraging upsells. 

With so many features out there to experiment with, restaurants should also consider adapting them to fit their unique situation. Depending on their customer base and branding, it’s all about knowing what resonates with your audience. 

Start by asking what your customers value most. Is it a high level of customization? Transparency in pricing? A super-fast ordering process that gets customers from browsing the menu to paying for the order? Whatever it is, integrate features that cater to these experiences. 

The Bottom Line 

The top online food ordering sites certainly know how to create a one-of-a-kind customer experience. They’ve successfully meshed the factors of personalization, customizability, seamlessness, and functionality and crafted a top-of-the-line ordering system that produces the results restaurants need and customers want.  

When you’ve got an online ordering system that looks and feels good to customers, they’ll feel more inclined to ditch third-party delivery marketplaces and stay loyal to your website. To stand out is to push the boundaries, and you’ll have to experiment, adapt, and analyze your business and customers to develop the perfect ordering experience. 

Ready to make online ordering a mainstay in your business strategy? Get our 2024 Online Ordering Guide for Restaurants and Convenience Stores to read up on proven, growth-oriented insights. 

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Need to launch or revamp your business’s online ordering solution? Book a demo today to see how Paytronix provides experiences your customers can’t live without.

paytronix online ordering demo cta

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