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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

3 min read

Create a Restaurant Online Ordering Platform That Wins

Create a Restaurant Online Ordering Platform That Wins

Online ordering is a significant part of restaurant success. Getting in the game and scoring big depends on implementing the right restaurant online ordering system. According to a National Restaurant Association study, 37 percent of restaurants now offer online ordering and the same percentage of them consider customer ordering to be the most important area of technology development over the next five years. Online and mobile ordering is especially popular with millennial and Gen Z customers, who are predicted to account for 70% of delivery orders by 2020. What’s the best game plan for providing the convenience, speed, and accuracy that your guests want? Achieving the following seven objectives will help put your ordering and delivery strategy in the end zone.

  1. Easy Order Flow

Making the ordering experience as easy as possible for your customers increases the likelihood that they will order from you again. Guests should be able to indicate whether their order is for delivery or pickup at the beginning of the process, rather than at the end, especially if some items are not available via one method. It’s also helpful if your online ordering platform auto-adjust for different browsers and devices. Addresses and payment methods should be stored to save the time of reentering information, and guests should be able to select a past order so they don’t have to call an audible. An easy-to-use online ordering system enhances customer loyalty all while driving more sales. 

  1. Intelligent Cross-Selling

A common way to boost sales is through cross-selling. While it’s easy to suggest a beverage or a dessert if there’s not already one in the customer’s cart, you can score big with recommendations backed by machine learning. Rather than offering suggestions that broadly apply to everyone, your online ordering platform can learn over time which items are frequently purchased together or by an individual guest. For instance, customers may typically order a side of guacamole with a burrito, or a particular guest might like to get bruschetta when ordering an entrée.

 

  1. Alcohol Delivery

Restaurants have seen beverage sales suffer due to the rise of off-premises orders. One way to combat this trend is through alcohol delivery. Getting beer delivered at the same time as a pizza order is convenient for guests who might otherwise order alcohol through a separate delivery service or have to make a trip to the store. Your customers will appreciate not missing any of the game!

  1. Loyalty Integration

An integration between your loyalty program and your online ordering solution makes it possible for you to have a consistent flow of customer data for both on- and off-premises purchases. Your customers probably have different order preferences when they dine in person as opposed to when they’re at home on the couch, and seeing the entire field helps your marketing team make informed decisions about the offers that should be sent. When placing orders, your customers can choose from the available rewards and apply them directly to their purchase.

  1. Gift Card Integration

Integrating with your gift card provider enables on- and off-premises redemption of both physical and e-gift cards. Sales of gift cards during the holidays account for nearly 50% of annual gift card sales for restaurants, so it’s a great opportunity to make sure guests know that the cards can be redeemed anywhere they are ordered. Quick-service orders can see a boost as well, as there is a 6% increase in check size on orders placed and paid for online with a gift card. If an order needs to be canceled, refunding to the proper card is a snap when your gift solution is integrated with your online ordering platform.

  1. Multiple POS Integrations

Having integrations with multiple point-of-sale systems makes it a seamless experience on the backend as well. You won’t need to incur the costs of making equipment uniform in order to receive and process customer orders. When an online ordering system is integrated with multiple POS systems as well as your loyalty program, information is easily transferred across your entire tech ecosystem, ensuring that all of your locations interact with guests in the same way.

  1. Customer Feedback

You should request guest feedback via email after every order is completed to see whether the customer experience was up to your standards. If it wasn’t, discover what went wrong and take corrective steps. Those who are unhappy with their experience can automatically be sent a guest-recovery offer to make amends. For guests who rated their experience between 0 and 3 stars (out of 5), receiving a response from the restaurant increases their likelihood of ordering again by nearly 5%. These one-time offers serve as an extra point of emphasis in your efforts to keep guests happy.

Don’t keep warming the bench, to learn more about the Paytronix order and delivery solution, call 617-649-3300, ext. 5, or request a demo today.

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