Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

3 min read

How Online Ordering Systems Work

Online food ordering systems for restaurants are an indispensable driver of success. Given that the average US restaurant profit margin is between 2-9%, tapping into every profit source is a must and relying on walk-in customers simply doesn’t cut it anymore.  

There are also roughly 16 new US restaurants opened for every 100,000 people, and with 80% of restaurants failing within five years, an effective marketing and sales strategy is a given. Online ordering systems quietly revolutionized customer experiences and operational efficiency over the last few decades, propelling restaurants into the thriving digital dining era.  

From streamlining workflows to fostering loyal patrons and empowering data-driven decisions, this technology has incredible potential to house your brand’s entire digital presence. How can you ensure your restaurant navigates consumer personalization trends and economic challenges? Keep reading to find out. 

Unveiling the customer journey: How online takeaway ordering systems work

An online takeaway ordering system translates your in-person guest experience to the digital world. With a few intuitive taps, customers can personalize their order, pay securely online, and receive updates on their order fulfillment.  

But how do online takeaway ordering systems work in practice? Here's a closer look at the customer journey:  

  • Seamless ordering: Customers access your online menu via website or app on their desktop or smartphone, and then place their orders 
  • Payment flexibility: At checkout, they can choose to apply discounts or rewards, then pay securely online or in-person, making the process convenient and efficient  
  • Order confirmation: After paying, they receive a receipt and detailed information about their order and pickup or delivery time  

Continuing the process, here’s what happens on your restaurant’s end:  

  • Kitchen display: Once confirmed by the system, their order appears on your kitchen display system, ensuring swift preparation  
  • Data storage: While customer payment information is always secure, their contact information and order data is also stored, allowing you to personalize future experiences  
  • Inventory management: The system tracks your inventory, preventing accidental menu item shortages and allowing you to efficiently manage reorder points  
  • Order ready notification: Once their order is complete, the customer receives a notification, letting them know it's ready for pickup or is on its way for delivery  

 

Convenience Is Key TO AN Easy Dining Experience

While online ordering streamlines the process, the benefits don’t stop at operations. Ultimately, online ordering is about crafting a satisfying dining experience for your customers, driving engagement and fostering loyalty. Here's how:  

  • Personalization matters: Allow customers to customize their orders for dietary preferences, allergy information, and specific requests such as how they want side ingredients packaged 
  • Remember to promote loyalty: Foster lasting relationships by integrating your loyalty program into online orders, rewarding repeat business, and building a genuine sense of community  
  • Delivery done right: Streamline the delivery experience via clear communication with partners, real-time tracking, and efficient order routing, ensuring baseline customer satisfaction   

By embracing these features, you elevate your online ordering system from a technological tool to a strategic asset. Remember, convenience is normally enough to attract a guest, but driving repeat visits requires crafting a memorable, one-of-a-kind dining experience.  

Empowering Customers with Choice: Building a custom menu

Online restaurant ordering systems also let you build custom menus to showcase your latest creations, update descriptions, and adjust item availability. To make a winning custom menu, be sure to keep it fresh with seasonal ingredients, special events, and customer favorites based on zero-party (0P) and first-party (1P) data.  

Next, develop and target audience segments with promotions and discounts, like online-only deals or loyalty program rewards that boost sales and create unique experiences. Review what's popular when new orders come in, and then use those insights to personalize customer engagement campaigns to make sure every dish is a hit.  

By leveraging loyalty in combination with online ordering a large sandwich chain reported that 53% of new loyalty members came from online ordering. 

A great online ordering system showcases your offerings in the best light possible. Make your custom menu visually appealing with vibrant images that make customers want to order. Lastly, expand your menu beyond food with beverage pairings, desserts, and branded merchandise. These are your prime upsell and cross-sell opportunities. 

Unlocking the Potential of Restaurant Customer Data

In the world of online ordering, each click and order reveals valuable information that can be your guide to satisfied customers, streamlined operations, and new growth opportunities. Here are some practical ways to use restaurant data to your advantage:  

  • Order history and trends: Identify popular dishes, peak order times, and preferred delivery options, allowing you to plan according to demand and optimize operations  
  • Customer insights: Understand your customer base through demographic data and track order preferences, enabling you to personalize marketing efforts and create targeted promotions  
  • Performance analysis and reporting: Get detailed reports on order fulfillment times, delivery efficiency, and overall system performance, letting you identify areas for improvement  

paytronix online ordering demo cta

Ready to get started?

Online ordering is already 40% the restaurant industry (MadMobile), and will one day be the norm. With the right system in place, you can unlock a world of possibilities — increased sales, happier customers, and valuable data to guide your success.   

Take the next step and explore how the Paytronix cutting-edge online ordering system can transform your restaurant into a digital dining destination. Get a demo to discover the potential of online ordering for your business. 

9 Loyalty Program Features You Need for Rapid Growth

9 Loyalty Program Features You Need for Rapid Growth

This year, Newsweek published its fourth annual America's Best Loyalty Programs 2024 to help consumers cull the options and find the programs “most...

Read More
How to Make a Loyalty Program People Want to Sign Up For

How to Make a Loyalty Program People Want to Sign Up For

In 2024's restaurant and c-store marketplace, competition is fierce, and customer expectations are higher than ever. In the United States, there are...

Read More
6 Pillars of a Successful Loyalty Marketing Strategy

6 Pillars of a Successful Loyalty Marketing Strategy

What is a loyalty marketing strategy? And if you’re already marketing to your customers, why do you need one? It often comes down to dollars and...

Read More