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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

3 min read

How Online Ordering Systems Work

In the bustling realm of dining, where margins are tight and competition fierce, online ordering systems for restaurants have become an indispensable driver of success. These systems have quietly revolutionized customer experiences and operational efficiency, propelling restaurants into the thriving digital dining era. 

This guide reveals how online systems work and showcases the tangible benefits they deliver to your restaurant. From streamlining workflows to fostering loyal patrons and empowering data-driven decisions, this technology has incredible potential to house your brand’s entire digital presence. 


Unveiling the customer journey: How online takeaway ordering systems work

An online takeaway ordering system translates your guest experience to the digital world. With a few intuitive taps, customers can personalize their order, securely pay online, and receive updates on their order fulfillment. 

But how do online takeaway ordering systems work in practice? Here's a closer look at the customer journey: 

  1. Seamless ordering: Customers access your online menu via website or app on their desktop or smartphone, and then place their orders
  2. Payment flexibility: At checkout, they can choose to apply discounts or rewards, then pay securely online or in-person, making the process convenient and efficient 
  3. Order confirmation: After paying, they receive a receipt and detailed information about their order and pickup or delivery time 

Continuing the process, here’s what happens on your restaurant’s end: 

  1. Kitchen display: Once confirmed by the system, their order pops onto your kitchen display system, ensuring swift preparation 
  2. Data storage: While customer payment information is always secure, their contact information and order data is stored, allowing you to personalize future experiences 
  3. Inventory management: The system tracks your inventory, preventing accidental menu item shortages and allowing you to reorder needed ingredients 
  4. Order ready notification: Once their order is complete, the customer receives a notification, letting them know it's ready for pickup or is on its way for delivery 

 paytronix online ordering report

Crafting an Easy Dining Experience: Convenience Is Key

While online ordering streamlines the process, the benefits don’t stop at operations. Ultimately, online ordering is about crafting a satisfying dining experience for your customers, driving engagement and fostering loyalty.  Here's how: 

  • Personalization matters: Allow customers to tailor their orders with dietary preferences, allergy information, and even specific requests, making them feel like their order is uniquely their own 
  • Remember to promote loyalty: Foster lasting relationships by integrating your loyalty program into online orders, rewarding repeat business, and building a sense of community 
  • Delivery done right: Streamline the delivery experience with clear communication with partners, real-time tracking, and efficient order routing, ensuring customer satisfaction and informed anticipation 

By embracing these features, you elevate your online ordering system from a technological tool to a strategic asset. Remember, convenience is enough to attract a guest, but driving repeat visits lies in crafting a memorable dining experience. 


Empowering Customers with Choice: Building a custom menu

As another major benefit, online restaurant ordering systems let you tailor custom menus to showcase your latest creations, update descriptions, and adjust item availability. To make a winning custom menu, be sure to keep it fresh with seasonal ingredients, special events, and customer favorites. 

Next, target specific audiences with tailored promotions and discounts, like online-only deals or loyalty program rewards that boost sales and create unique experiences. See what's popular when people order, and then use those insights to personalize suggestions and make sure every dish is a hit. 

By leveraging loyalty in combination with online ordering a large sandwich chain reported that 53% of new loyalty members came from online ordering.  Read more.

A great online ordering system should showcase your food. Make your custom menu visually appealing with vibrant images that make customers want to order. Lastly, expand your menu beyond food with beverage pairings, desserts, or even branded merchandise. These are your prime upsell and cross-sell opportunities.


Unlocking the Potential of Restaurant Customer Data

In the world of online ordering, each click and order reveals valuable information that can be your guide to satisfied customers, streamlined operations, and new growth opportunities.  

Here are some practical ways to use restaurant data to your advantage: 

  • Order history and trends: Identify popular dishes, peak times, and preferred delivery options, allowing you to anticipate demand and optimize operations 
  • Customer insights: Understand your customer base through demographic data and track order preferences, enabling you to personalize marketing efforts and create targeted promotions 
  • Performance analysis and reporting: Get detailed reports on order fulfillment times, delivery efficiency, and overall system performance, letting you identify areas for improvement 

paytronix online ordering demo cta

Ready to get started?

Online ordering is the future of the restaurant industry. With the right system in place, you can unlock a world of possibilities — increased sales, happier customers, and valuable data to guide your success.  

Take the next step and explore how the Paytronix cutting-edge online ordering system can transform your restaurant into a digital dining destination Get a demo to discover the potential of online ordering for your business. 

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