Loyalty Trends 2024: Data and Analytics Drive Performance
Key Takeaway: Leveraging advanced data analytics, automation, and artificial intelligence is vital for understanding guests, delivering more...
Platform
Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.
A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.
Solutions
We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.
Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.
Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.
Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.
Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.
Company
We are here to help clients build their businesses by delivering amazing experiences for their guests.
Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login
Order & Delivery Login
Resources
Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.
See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.
5 min read
Jan 26, 2024
Since its initial surge during the pandemic, online ordering is still a significant revenue driver for restaurants and, more recently, convenience stores. The typical restaurant can expect to generate between 25–30% of all orders digitally, according to the most recent Paytronix data available. Given the scale of digital orders, it’s worth determining whether you should use a third-party marketplace for digital ordering management, a first-party online ordering platform, or the two combined.
While third-party marketplaces offered operators an easy way to get online in the past few years, that ease comes at a high price. External online ordering services can take up to nearly a third of the profits from your digital ordering channel. Most restaurants mark up their third-party menus to compensate, but inflation and lack of data-ownership make this strategy difficult to maintain in the long run.
That’s not to say third-party delivery aggregators don’t have their place in today's market. These services provide important benefits on their own, or in addition to a first-party online ordering solution.
While third-party marketplaces can remain part of your online ordering solution, recognize it takes a first-party solution to achieve first-party goals, such as growing a loyal, valuable, digital customer base and building lifetime value by leveraging customer data.
Third parties want to retain your guests as much as you do. That's why third-party guests receive loyalty offers from their chosen marketplace with every order. Without a first-party option to convert them over to ordering direct, you’re not only forfeiting valuable customer data, but you’re also losing future orders.
Restaurants and c-stores that want to maximize profits—and guest relationships—are strategically shifting to first-party ordering. Paytronix’s 2023 Online Ordering Report shows that guests who order directly from their chosen restaurants add real value for operators.
Compared to guests who come through the door via third-party marketplaces, first-party guests:
In addition to bring more frequent visitors and bigger spenders, guests who order directly from your website or mobile app give you valuable, actionable data, such as identity, dining behavior, and demographics. With these valuable insights at hand—and greater control over the guest experience—you have a clear runway to build a comprehensive guest engagement strategy that builds customer lifetime value and revenue for your brand.
Restaurants and c-stores should be implementing first-party ordering platforms for one simple reason: guests prefer to order their food that way. This trend has been stable for the past three years and is expected to continue.
In 2021, DoorDash admitted that 43% of its customers preferred to order delivery through a restaurant’s website or app, while only 27% preferred to order through a third-party platform. In the same year, we heard two interesting things from guests: Approximately two-thirds of people who select third-party marketplaces do so for convenience. And more than one-third believe they can’t order delivery from their desired restaurant or convenience store, which may or may not be the case.
While making changes to reach the most valuable and loyal customers requires a bit of a commitment, it can be worth it for most restaurants.
Once you have a first-party online ordering platform in place, you can start moving guests away from third-party marketplaces. Here are some tips for driving traffic to your first-party channels:
Online food ordering is in a state of flux, especially as inflation and economic uncertainty cause consumers to tip less, give worse ratings and reviews, and eat out less often.
Third-party marketplaces are working hard to increase their hold on the online ordering market. To stay competitive and prepare to navigate continued change, it’s important for restaurants and C-stores to take control over their digital guest engagement and improve retention through first-party online ordering platforms.
To learn how Paytronix can help you unlock the potential of first-party online ordering, schedule a demo today.
Key Takeaway: Leveraging advanced data analytics, automation, and artificial intelligence is vital for understanding guests, delivering more...
Key Takeaway: Taking loyalty programs to a new level of personalization with advanced personalization tools helps operators maximize customer...
QDOBA, a long-time Paytronix customer, has a highly successful restaurant loyalty program, and part of that success is realizing the full value of an...