12 Features Your Mobile Ordering Application Needs to Have
A basic ordering app just doesn’t cut it. Guests now expect frictionless, fast, and personalized mobile experiences. It doesn’t matter if they’re...
Platform
Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.
A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.
Solutions
We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.
Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.
Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.
Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.
Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.
Company
We are here to help clients build their businesses by delivering amazing experiences for their guests.
Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login
Order & Delivery Login
Resources
Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.
FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.
Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.
See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
101 battle-tested tips to reclaim your margins without sacrificing your brand’s guest experience.
5 min read
Jun 18, 2025
Your online ordering menu is the digital equivalent of a host, server, and cashier. When done right, it reduces cart abandonment, increases order value, and reinforces your brand at every click. And yet, many restaurants still treat it as a static copy of their dine-in experience.
In this guide, we’ll walk through 17 critical strategies to help you build an online ordering menu that converts casual browsers into loyal, high-value guests.
Your online ordering menu isn’t just a convenience—it’s a revenue engine. With cart abandonment rates reaching up to 40% in digital ordering platforms, a poorly designed menu is money left on the table.
For many guests, your digital menu is the first real interaction they’ll have with your brand. Whether they’re ordering through your app, mobile site, or a third-party platform, that first impression matters.
A clear, compelling, and frictionless restaurant online ordering software can make the difference between a one-time visit and a loyal guest.
Whether guests are browsing through your app, mobile site, or a third-party service like Grubhub, your menu needs to make a strong and seamless impression.
Online diners scroll fast, want fewer decisions, and often abandon carts at the first sign of friction. Unlike dine-in guests who engage with staff or peruse printed menus leisurely, digital diners need speed and clarity.
Mobile-first design, simplified categories, and intuitive filtering aren’t luxuries—they’re must-haves.
Simplified, smartly structured menus directly correlate with improved conversion. Menus with fewer categories and clear visuals decrease cart abandonment and increase ticket size.
In short, a better menu strategy pays for itself. Data from platforms like OrderOnlineMenu shows that menus with fewer categories and strong visuals reduce abandonment and grow ticket size.
A high-converting online order menu isn’t just a pretty list of options. It’s built for function, clarity, and guest experience—especially on mobile.
Guests shouldn’t have to hunt for favorites. Organize your ordering menu with logical categories (e.g., Starters, Entrees, Desserts, Drinks) and use clear headings and spacing.
Thanks to leading guest experience software, a well-structured layout makes it easy for guests to decide quickly and confidently.
Photos sell food. High-resolution images of your most popular dishes can increase AOV by 20–30%. Pair those with short, mouthwatering descriptions that emphasize taste, portion size, or unique ingredients.
Limit the number of clicks between landing and checkout. Use sticky “Add to Cart” buttons, quick-view options, and smart search to make the path to purchase feel effortless.
Cross-sell and upsell tactics—like “Make it a combo” or “Add fries for $2”—can significantly lift average check size. These suggestions should be embedded in the flow, not tacked on at the end.
Filters empower guests to find what suits their preferences or dietary needs. They’re especially valuable for health-conscious diners or those with allergies.
Every section of your online menu should nudge guests toward action. These elements are proven to increase both conversion and spend.
Put your top performers first. These are the dishes that guests are most likely to order and feel confident about—help them find those items fast.
Bundle meals simplify decisions and increase order value. Whether it’s a family meal for four or a lunch combo, value-packed options work well digitally.
Let guests personalize their orders easily—sauces on the side, gluten-free crust, extra toppings. A flexible ordering experience improves satisfaction and reduces incorrect orders.
Transparency builds trust. Guests are more likely to complete their order when they feel confident the food aligns with their dietary needs or restrictions.
Here are some of the most frequent missteps operators make—each one costing valuable revenue and loyalty.
Operators using tools like Menufy often see a performance boost simply by integrating quality visuals and simplifying layout.
More isn’t always better. A cluttered menu leads to decision fatigue. Instead, curate your offerings and highlight what performs best.
“Faceless” food is a major missed opportunity. Without visuals, guests are left guessing—and that hesitation often leads to abandonment.
If guests try to order an item that’s sold out or see different prices across platforms, it undermines trust. Real-time updates are critical.
Use clear, inviting language instead of industry jargon. “Spicy chicken sandwich” resonates better than “cayenne-marinated poultry filet.”
With more than 80% of online orders coming through smartphones, mobile optimization is essential—not optional.
Your menu should be built to shine on a small screen. That means large touch targets, fast load times, and clean formatting.
Colors, fonts, and layout should reflect your brand across mobile, desktop, and in-app. Design consistency reinforces credibility and professionalism.
For multi-unit operators, it’s critical to maintain a consistent layout while allowing for localized options. A centralized management platform helps keep things aligned.
A/B test your menu images, pricing, layout, and upsells. Track the impact of changes and iterate based on real guest behavior.
Outdated or bloated menus drag down performance. Proactive maintenance of your restaurant inventory management software keeps your ordering experience sharp.
Track KPIs like item-level sales, AOV, bounce rate, and cart abandonment. These insights inform what stays and what goes.
Don’t let low performers linger. Retiring them clears space for better options and reduces cognitive overload.
Create exclusivity and excitement with online-only specials. They drive traffic and reward your most loyal digital diners.
Integrated systems prevent out-of-stock items from showing as available and ensure pricing is always up to date.
Looking for inspiration? These real-life case studies showcase how smart menu strategy creates measurable results.
A casual pizza chain implemented digital menu prompts—recommending extras like garlic bread or drinks during the online ordering process—and saw a 15% increase in average order value.
A UX redesign of a restaurant’s mobile menu app that improved visuals, micro-interactions, and navigation led to a 30% rise in app orders.
A fine-dining brand optimized their menu website’s user flow—improving mobile design and navigation—and achieved a nearly 25% reduction in bounce rate.
Paytronix isn’t just a loyalty platform—it’s a partner in your digital success.
Here’s how we help you craft menus that sell and scale efficiently across every ordering channel:
Whether you’re a single-location concept or a multi-unit brand, Paytronix equips you with the tools to turn your online menu into a high-performing, revenue-generating experience.
Download our Online Ordering Guide
Ready to learn more? Read on:
Pizza, burgers, and chicken dishes consistently rank among the top delivery choices across platforms.
The best systems integrate loyalty, POS, marketing, and menu management, like Paytronix. Systems that sync with loyalty card programs help convert one-time buyers into returning customers.
It’s a platform that enables guests to browse menus, customize orders, and pay digitally for pickup or delivery.
It can be, especially when ordering directly through a restaurant’s own app, which avoids third-party fees.
Delivery fees vary, but most guests expect transparency. Show breakdowns of item costs, delivery, and tip.
Your online ordering menu is often the first interaction a new guest has with your brand. Make it count by focusing on structure, imagery, personalization, and performance tracking.
Want to turn your online ordering menu into a guest acquisition engine? See how Paytronix can help.
A basic ordering app just doesn’t cut it. Guests now expect frictionless, fast, and personalized mobile experiences. It doesn’t matter if they’re...
Mobile apps have become vital for businesses, especially in the restaurant industry. As an owner, you might consider developing or refining your food...
Loyalty apps enrich and accelerate customer engagement and provide restaurants with valuable data insights. Compared to old school, analog loyalty...
Improving your restaurant or c-store's app's performance is an ongoing journey that requires continuous testing, learning, and adapting. As B2C...
People turn to convenience stores because they make life easier. Whether it’s a late-night snack or a last-minute errand, these stores are there when...
An online ordering system is a digital platform that enables restaurants to provide the full extent of their services online. The platform provides...
So, you've launched the online ordering website for your convenience store—congratulations! But as one store among 152,000 other US convenience...
In modern life, nearly everything we do happens on our smartphones—ordering food, managing finances, staying connected, and more. The bakery industry...
Whether you own a coffee shop today or hope to open one in the future, driving revenue should be top of mind. Your business’s performance determines...
When the Apple App Store launched in 2008, it popularized the concept of the app store (short for application store). Businesses were then able to...
With more than 300 U.S. cities housing food trucks, it’s no surprise the industry is steadily on the rise and showing no signs of slowing down. Food...
The coffee industry’s transformation due to the digital world is massive. What started with simple menu apps has evolved into robust platforms...
As a restaurant owner, staying ahead of the curve means embracing technology that improves your operations and your customers’ experiences. With over...
Let’s talk facts for a moment. Right now, in the U.S., 9 out of 10 people own a smartphone (Pew Research), and the average smartphone owner uses 10...
As the new year gets rolling, restaurants are aligning their guest engagement strategies to invest in essential growth channels. One channel that...
Spending millions of dollars on acquiring new customers isn’t a sustainable approach—but retaining customers is. While there's often intense pressure...