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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

How to Customize Online Ordering for Your Brand and Your Guest

Team people working on web site development. Hands engaged in interface design, software testing, landing page content management system.

When it comes to online ordering, the ideal guest experience is one that complements your brand and provides a personalized experience for every visitor. The good news is that creating that experience can be simpler than you think, with the right strategy.

A recent Paytronix webinar offered tips for customizing your site — and provided a glimpse into the potential future of online ordering.

Here’s how you can welcome online ordering guests to a site that feels true to your brand and personalizes the customer experience:

Count on AI to catch order mistakes – before the order is placed. Artificial intelligence is already touching everything that marketers do, and the role of AI in online ordering will only grow over time. For brands, capitalizing on AI now will not only boost your business today, but will pave the way for your brand’s future.

If your guest has a user profile, AI will recognize that they typically edit their order to replace chicken with tofu. When that guest forgets to do so, a pop-up button can provide them an opportunity to correct the order in the moment. A simple message like, “Hey, we see you’re ordering meat. Did you forget to make a vegetarian substitution today?” will not only help eliminate errors, but will make your guest feel recognized and welcomed.

Maximize your brand with an online menu that’s both visually appealing and easy to use. Humans are visual creatures, especially when it comes to food. Working with an agency to build out a fully integrated and customized website is pricey, but there are less expensive ways to invest in a highly appealing web presence that pay off in the short- and long-term.

Visuals don’t just get your visitors’ mouths watering. They also help your guests know exactly what they’re getting. Does a sandwich’s avocado add-on mean they’re signing up for fresh green slices or a generous dollop of guacamole? Does your sausage pizza topping come in crumbles or thinly sliced rounds? Your customers want to know!

Recognize the customer with offers and promotions just for them. Personalized offers and rewards are made possible by integrating a customer loyalty program with your online ordering. Today’s guests not only appreciate these offerings – they’ve come to expect them. Getting these perks right with a personalized experience can push incremental sales and keep customers coming back.

Paytronix clients are reporting incredible success with one-to-one campaigns backed by AI – a practice Paytronix refers to as AI to IASM, or turning artificial intelligence into individual actions. A one-to-one visit challenge can reach every guest to incrementally increase visits. For some guests, the best promotion might be “Visit five times in two weeks and get a free coffee.” Others will be motivated by “Visit six times in July and get 100 points.” AI can tell you what works best, and when. And personalized campaigns motivate your guests because the challenge feels achievable to them as an individual, and the offers will be relevant to their preferences.

Do you have questions about customizing your online ordering menu? Are you wondering how the future of AI will impact your business? Get in touch. We’d love to talk about it.

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