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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

3 min read

Online Ordering Platforms: Must-Have Features for Restaurants and Convenience Stores

In 2021, National Coney Island, a beloved all-American classics chain with 16 locations in Michigan, faced a familiar challenge: boosting online orders while contending with staffing shortages.

Their solution? A tech-savvy online ordering platform that prioritized both customer convenience and data-driven operational efficiency. The chain used the platform’s menu builder to generate and field-test a custom menu featuring its most popular items, coupled with a $5 off coupon. The results were impressive: a ROI 27 times the cost of the reward. (Check out the full case study for more tips.)

National Coney Island illustrates just a few of the crucial features you’ll want for your restaurant or convenience store. But with countless options and features available, how do you navigate the digital landscape and find the perfect fit for your restaurant or convenience store?

This guide will equip you with that essential knowledge, helping you identify the must-have features in an online ordering platform that will streamline operations, enhance customer experience, and ultimately drive growth.

 

Does it integrate with your restaurant or convenience store pos system?

Picture a customer placing an order online, which your point of sale (POS) system smoothly processes, ensuring that your kitchen operations align perfectly with the order received. This streamlined process is possible through integration with leading POS systems such as Toast, NCR Aloha, and Micros for restaurants, as well as NCR Counterpoint and Revel Systems for convenience stores. Such integration is crucial as it automates the synchronization of menus, orders, and customer data, saving you considerable time and effort while minimizing mistakes. Transitioning to this system means replacing manual data entry with a centralized, efficient information management system.

 

Does it have a custom menu builder?

National Coney Island shows what a custom menu builder can do — especially when backed by robust customer data. And let’s face facts: Your online menu is your digital storefront, and it must be as enticing and user-friendly as possible. Look for a platform that allows you to easily add, edit, and update menu items, descriptions, and images. Take advantage of features like menu variant testing to optimize your offerings based on customer preferences, maximizing your revenue potential. A well-crafted menu doesn't just showcase your offerings; it guides customers towards their next delicious experience.

online ordering digital storefront webinar cta

effortless order management and personalization

A user-friendly online ordering platform empowers both your staff and customers. For your team, features like guest surveys, recommendation engines, and integration with loyalty programs provide valuable insights to enhance customer experience and personalize offerings. You’ll also want a platform that lets you tailor promotions based on individual preferences, leading to happy customers and increased revenue.

This personalization can go beyond traditional methods. Consider Break Time, who used their online ordering platform to send automated, personalized messages to customers based on their behavior. For example, when a customer reached a new tier in their loyalty program, they received a congratulatory note highlighting their new benefits and how to access them.

And for your customers? They deserve a smooth, intuitive ordering experience. Look for online ordering platforms with clear interfaces, multiple payment options, and real-time order tracking. Remember, happy customers are repeat customers, so prioritize a seamless journey from click to plate (or convenience store grab).

 

unlocking insights: The power of customer data

In today's data-driven world, understanding your customers is key to success. Look for a platform that provides an actionable view of customer data, including online ordering funnel analysis, feedback channels, and comprehensive reporting tools. This wealth of information empowers you to personalize marketing campaigns, optimize your menu, and tailor your offerings to specific customer segments, fostering deeper connections and driving loyalty.

 

Beyond the essentials: Additional considerations

While the features mentioned above are crucial, consider these additional factors when making your decision:

  • Delivery management: Will you integrate with delivery partners or manage in-house deliveries? Ensure the platform supports your both methods for flexibility and efficient order fulfillment.
  • Self-checkout integration: Convenience stores can enhance their efficiency with self-checkout systems. Choose an online ordering platform that integrates seamlessly for faster transactions.
  • Scalability and security: Make sure your platform can accommodate future growth and adheres to industry regulations and data security and privacy laws.
  • Payment options and low (and no hidden) fees: Offer diverse and secure payment options, including instant payments, and prioritize platforms with transparent and competitive fees.

Tip: Choose your platform vendor carefully

And don't underestimate the value of customer training and support. Look for a team that offers reliable assistance, whether it's guiding you through setup, customizing your system, or resolving technical issues promptly. Smooth implementation and ongoing support are crucial for a successful online ordering journey.

 

choosing the right online ordering platform: It's all about you

Remember, the "perfect" platform doesn't exist in a vacuum. Consider your specific needs, budget, and long-term goals. Research online reviews, consult with industry experts, and don't hesitate to explore case studies to gain valuable insights from other businesses.

By prioritizing features that seamlessly integrate with your existing systems, empower your staff, and provide a delightful customer experience, you can unlock the full potential of online ordering.

Paytronix offers expert support and consultation services to guide you through the process and ensure a successful implementation. Explore Paytronix's solutions and download free resources to learn more about crafting the perfect online ordering experience.

paytronix online ordering demo cta

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