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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

4 min read

How to Get Started With Your Online Ordering Platform

For all types of restaurants, from fast casual to fine dining, online ordering is no longer just a nice-to-have; it’s a must-have. According to the Paytronix Online Ordering Report, 25–30% of all restaurant orders were online orders in 2022—up significantly from the less than 10% reported in 2019.

This step-by-step guide will equip you with information you need to know to launch your platform seamlessly and skyrocket your sales.

First, let’s review a few of the many benefits you’ll enjoy using a restaurant online ordering platform:

  • Increased revenue: Providing guests with a channel to place orders on the go maximizes purchase occasions.
  • Improved guest experience: A seamless, personalized, and convenient ordering experience will motivate guests to return.
  • Streamlined operations: Point of service (POS) integrations, inventory management, and marketing tools provide a seamless workflow.
  • Access to a wider customer base: Whether for takeout or delivery, customers from all generations are ordering online.
  • Valuable data insights: Leverage reporting on ordering trends, customer preferences, system performance, and more to optimize marketing and operations.

 

how to choose the right online ordering platform

Restaurant online ordering platforms offer different features and advantages, so your first step is to research which one best fits your business. It’s important to research and compare platforms based on your needs and budget, and then request demos to see the systems in action.

Here are some key questions to ask:

  • User interface: Is the interface user-friendly, supporting a positive guest experience
  • Menu customization: Can I customize my online menu to highlight seasonal specials, update descriptions, and adjust item availability?
  • POS integration: Will it connect to my existing POS? (See more about why this is important below.)  
  • Payment processing: Are transactions safe and convenient with trusted payment processing?
  • Reporting: What restaurant reporting insights are included?

 

Tapping into seamless Pos integrations

Next, to ensure a smooth transition, choose a restaurant online ordering platform that seamlessly works with your existing POS system. With smooth POS integration, you create a unified platform that streamlines operations for your staff and enhances customer satisfaction.

In more practical terms, POS integration empowers your restaurant with:

  • Real-time order processing: Orders instantly reach the kitchen, ensuring accuracy and minimizing delays in preparation.
  • Unified payment management: Consolidate all transactions, online and in-house, into a single platform for simplified accounting, reconciliation, and analysis.
  • Data-driven insights: Gain comprehensive sales and customer preference data, enabling informed menu and marketing decisions.

Tip: Paytronix integrates with dozens of popular POS systems. Check out the list to see if yours is available.

online ordering digital storefront webinar cta

 

Building your online menu for success

Once you’ve chosen your platform, you’re ready to upload your current menu and start editing! Your online menu is your restaurant's digital ambassador, so make it user-friendly and visually captivating.

Start with high-quality photos to make your menu appeal to customers. Consider hiring a professional photographer to get the job done.

Then, write menu descriptions that compliment your brand. Highlight the fresh, seasonal flavors and unique cooking techniques your pour into each dish. Make your customers crave what they're reading.

Next, cater to all dietary needs and preferences by offering filters for dietary restrictions, allowing customization for picky eaters, and feature seasonal specials to keep things fresh and exciting.

Finally, think mobile-first! Ensure your online menu is easy to navigate and read on smartphones, where most online orders happen. Don't leave your tech-savvy customers frustrated with a clunky interface.

Follow these steps, and watch your online menu transform from static document to dynamic sales tool. Remember, in the digital dining world, presentation is everything!

 

navigating the third-party delivery landscape

When it comes to delivery, third-party platforms like Uber Eats and DoorDash can help get your delivery service up and running quickly, especially if you’re short on in-house resources. Third-party marketplaces can also expand your reach to new customers through their apps. But the convenience comes at a cost. Third-party delivery platforms typically charge 15–30% in commissions per order, and you’ll have less control over how your brand is perceived by your customers.

If you opt for an in-house option, there are a number of logistical and financial factors to consider but you’ll gain full control over the ordering experience and maximize your revenue in the long run.

Additional alternatives to third-party delivery include exploring local partnerships and, if operational bandwidth is low, instituting a pick-up only policy.

Weigh the pros and cons of each option to determine the best fit for your restaurant, taking these factors into consideration before making a decision:

  • Commission fees
  • Delivery radius
  • Customer experience and data
  • Brand control

Crafting a personalized guest experience for online orders

In the world of online ordering, personalizing the guest experience is key to driving engagement and building loyal customers. In the process, you’ll also gain valuable insight into your customers’ preferences and behaviors.

Here are some of the ways you can improve your guest experience:

  • Online loyalty programs: Integrate your loyalty program with online orders to drive repeat business
  • Personalized promotions: Offer birthday discounts and recommendations based on purchase history
  • Real-time communication: Enable order tracking for improved transparency and customer satisfaction
  • Ratings and reviews: Encourage feedback to help you continuously improve your online ordering experience

get your online ordering back in house webinar cta

 

set up your restaurant marketing plan to promote online ordering

Congratulations — if you’ve followed these steps, you’re on your way to launching your restaurant online ordering platform! So, what do you do after you have it set up?

First, make sure existing and potential customers know your online ordering system is open for business. If you want to reach your ideal customers online, a targeted restaurant marketing strategy that will help you attract them to your website and encourage them to place an order.

Follow these steps to promote success:

  1. Create a dedicated landing page. Make sure to optimize it for search engines
  2. Leverage digital marketing tools. Use social media, email marketing, website banners, and local advertising to reach existing and potential customers online
  3. Incentivize online ordering. Offer launch promotions and discounts to encourage customers to try your restaurant online ordering platform
  4. Track your restaurant marketing efforts. Adjust your strategy based on your data insights to optimize the results

Harnessing the power of restaurant reporting

Now that your digital orders are coming in, you can tap into restaurant reporting to help maximize your online ordering success. The data from your restaurant online ordering platform provides valuable insight on order trends, customer preferences, peak times, and more. To drive continuous improvement, schedule regular reports and share key insights with your team.

Here are just a few ways you can use restaurant reporting:

  • Optimize your menu to reflect the most and least popular items that customers order
  • Adjust pricing based on by performance metrics calculations to help ensure profitability
  • Improve marketing campaigns by gaining a better understanding of who your customers are and what they like to order
  • Streamline operations with insights into functions like staff scheduling requirements and inventory waste

 

Ready, set, go!

Now is the time to unlock the online ordering goldmine. It’s the key to increased revenue, improved operations, and happy customers.

To get started, simply choose your restaurant online ordering platform, decide on a delivery model, build your menu, personalize the experience, and start marketing your delicious food! With the right approach, you’ll be serving up digital ordering success in no time.

To learn how Paytronix can help you unlock the potential of restaurant online ordering, schedule a demo today.

 

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