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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

4 min read

What are the benefits of an online ordering system?

Online ordering is an excellent way to increase revenue. Building a digital storefront for your guests lets them order on the go, while data-driven tools can personalize the experience. If you’re considering launching online ordering for your business, read on to learn how you’ll benefit—along with tips and action items to help you get the most value out of your solution.

 

What is a restaurant online ordering system?

If you’re looking for more information on what an online ordering system entails, you’ll find a detailed explanation in our previous post, What Is An Online Ordering System for Restaurants?

For our purposes though, let's use this definition from that post:

“An online ordering system is a digital platform that enables restaurants to provide the full extent of their services online. The platform provides solutions for crafting digital menus, processing orders, and integrating with the rest of your digital engagement software to communicate and serve guests on various digital devices.”

 

The amazing convenience of mobile ordering

Smartphones are e-commerce centers in our pockets. Everything is just a few thumb-taps away for today’s consumers. That’s why it’s crucial to make your restaurant available through a mobile app format.

There are many reasons your business should launch a mobile app. Mobile ordering will not tie your staff to the phones and with order-scheduling abilities, it’s a feature that’s available to your customers nearly around the clock.

The accessibility of mobile apps also expands your reach, catering to a tech-savvy audience that’s willing to spend more. And with easy reordering features, online platforms encourage repeat business, making it simple for customers to return.

Pro tip: Offer a user-friendly mobile app that's as intuitive as ordering a latte. Think large, clear buttons, lightning-fast loading times, and a design that's as easy on the eyes as your signature dish. For easy maintenance and a more personalized customer experience, consider using our Mobile Experience Builder to craft a mobile app for your restaurant.

online ordering digital storefront webinar cta

 

Increase Restaurant sales

Online ordering provides the additional revenue channel that your business needs. From building personalized, digital experiences that keep customers coming back, to leveraging machine learning and AI to capitalize on upsell opportunities, online ordering is a great way to grow your customer base and drive repeat business.

With a healthy online ordering channel, you’ll get to know your guests through detailed data, and leverage that knowledge to provide personalized experiences that drive sales.

Actionable tip: Photos make for powerful sales tools. Make your food look as enticing online as it does in person. High-quality photos that practically drip with flavor are your secret weapon for enticing customers to add that extra side, that tempting dessert, or maybe even an extra entree (because why not?).

 

Reduce restaurant costs

In a competitive, low-margin restaurant industry, maximizing profits comes down to efficiency and reduced costs of ownership. Online ordering contributes significantly to these objectives.

Consider these tangible examples from which you’ll quickly benefit:

  • Reduced labor costs: Fewer phone calls and streamlined operations mean fewer staff needed during peak times, freeing them for other tasks, and keeping your labor costs lean.
  • Improved inventory management: Customer data from online orders reveals what sells and what sits, allowing you to optimize stock levels and minimize food waste. Less spoilage means more profit on your plate.
  • Lower marketing expenses: Forget scattershot marketing! Targeted online campaigns reach your ideal customers more effectively, stretching your marketing budget further and ensuring every dollar pulls its weight.
  • AI Tools: Building out a digital storefront opens up your operations and marketing to a wealth of artificial intelligence tools that can make responding to customer communications, dialing in loyalty rewards, and making meaning of data a breeze. You’ll also cut down on costs by using these tools instead of hiring a specialist.

Action item: Integrate your online ordering system with your Point of Sale (POS) for seamless data flow, more efficient operations, and reducing restaurant costs. Paytronix solutions integrate with a variety of popular POS systems. Check out the list here.

 

The average order value is higher

Encouraging customers to spend more per order is easy with online ordering. Within a suite of engagement products, you can provide customers with personalized recommendations and tempting add-ons that encourage them to spend more. You’ll also boost order value by introducing enticing promotions and limited time offers which prompt impulse purchases, contributing to a higher average order value.

But within data-driven marketing strategies, don’t forget the power of image. Photos that do your food justice are key. A great looking menu can even create a perception of higher value, making customers feel they're getting more for their money. This so-called perceived value can lead to higher spending. According to Emma Brudner in the Psychology of Customer Perceived Value [Infographic]: “If a customer inherently believes a product is valuable, they may be more willing to pay a premium and/or experience enjoyment from purchasing or using the product.”

But the real magic lies in loyalty programs. Integrate your online ordering system with one, and you reward repeat customers for their larger orders with exclusive treats and incentives. It's a win-win— they feel like royalty, and your average order value climbs to new heights.

Pro tip: Integrate with a loyalty program to reward and retain your best customers. Then watch your average order value climb.

 

Capture valuable customer data

In the realm of online ordering, harnessing customer data is a goldmine for marketing, growth strategies, and improving the online customer experience.

Consider these potential benefits of online ordering:

  • Informed marketing decisions: Tailored campaigns based on preferences and purchase history boost conversion rates.
  • Enhanced menu optimization: Data insights reveal popular items, guiding menu development. Tip: Create powerful, interactive online menus with Paytronix Order Experience Builder™.
  • Effective promotions: Targeted offers based on customer data resonate better and drive sales.

Actionable tip: For a modern approach that takes the guesswork out of marketing, check out our e-book: “Unlocking the Power of Data with Artificial Intelligence.”

 

Provide an easy online customer experience

We’ve all experienced it: You’re ready to order online from a new restaurant but the experience is an uphill battle every step of the way. The website may be poorly formatted, the app is dull and slow, or a faulty integration costs you your order altogether. A first-party ordering solution can solve for that, reducing friction in the ordering process and making customers happy.

With online ordering, increased accessibility, achieved through multiple payment options and dietary filters, caters to diverse customer needs. Plus, improved communication, facilitated by order tracking and real-time updates, enhances transparency, and builds trust. And positive brand perception is established through a seamless online experience, strengthening brand image, and encouraging repeat business.

Actionable tip: A positive online experience doesn't end with the order confirmation. Follow through with prompt deliveries, courteous communication, and genuine appreciation for their business.

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