With the summer vacation season in full gear, C-stores should take advantage of travelers who are passing through for work or pleasure. Just as brands segment and market to their regular customers, it’s also possible to reach out to different categories of travelers with tailored offers designed to get them into your stores and buying more.
In this report, Paytronix explains the data science behind segmenting travelers from other customers and then further subdividing the segment into frequent and occasional travelers. The report describes how marketers can leverage this data to:
- Identify trends within the traveler population
- Determine what products each segment is purchasing
- Develop marketing strategies to target each segment
Travelers represent a tremendous opportunity for brands to reinforce their unique value propositions. Whether they are truck drivers coming off the road after a long day, or vacationers in the midst of generating lifelong memories, the members of this segment deserve special attention. Targeting them can go a long way toward building loyalty and increasing revenue.