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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

Checkers & Rally’s Sees Growth Ahead

Checkers & Rally’s Sees Growth Ahead
One of the great things about being in this industry is helping iconic brands grow and adjust to the market. Checkers & Rally’s offers our latest opportunity to be part of such a change. The brand has always been known for its great burgers and its drive-thru locations, but just this week announced that it closed $20 million in funding to fuel new growth. Now its new  Paytronix-driven loyalty program and mobile app will be a key part of that strategy, as the company predicts the rewards program and app will help increase guest visits by as much as 20% and increase guest spend by as much as 15%.

 
This is part of an ongoing eCommerce push for Checkers & Rally’s that combines its mobile presence with online ordering, rewards, delivery, and express pickup at the company’s drive-thru locations. No major move like this is done without research and the marketing team at Checkers & Rally’s utilized the Paytronix Data Insights team to understand what their customers wanted in a program. The answer came back with a few key takeaways: build a super-simple rewards program, provide easy access to coupons, and make it all work with order and delivery.
 
As a result, the rewards program is simple: downloading the app triggers a reward for either a free Classic Mother Cruncher® chicken sandwich or Big Buford®. After that, every dollar spent in the store or through the app is worth 5 points and at 400 points members earn a $5 reward. Referring a friend nets members and additional 100 points.
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“For the last two years, we have been laser-focused on enhancing our eCommerce platform, for the benefit of our guests and our franchise owners,” said Josh Buchmann, Senior Director of eCommerce & Guest Engagement for Checkers & Rally’s said in the company’s press release. “Unlike others in the space, our delivery program and our new app are incredibly easy to use and allow our guests to order our food how they want it, when they want it.”
 
This kind of careful consideration is a big reason why the company’s franchise partners picked up the rewards system so quickly, with 90% participating from day one. Those that are not yet on board are currently making the necessary technology upgrades so Checkers & Rally’s can reach 100% participation soon.
 
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