Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

2 min read

Go Wide and Go Home: Best Practices from the Paytronix Community

Go Wide and Go Home: Best Practices from the Paytronix Community

As we all try to adjust to the new reality of doing business, the Paytronix community is coming together to share best practices for customer outreach in the face of the COVID-19 outbreak. We hope you find some ideas here that will help you in your day-to-day marketing operations.

Extend Your Outreach

Right now, use your loyalty resources to connect with both existing and potential customers, regardless of whether they are loyalty program members. Let them all know if you are open and to what extent. Are you open only for takeout or do you offer ordering and delivery? How about curbside pickup?

While your loyalty program has always been a great communications channel for reaching your best customers, consider taking your campaigns into new channels.

Primanti Bros. Restaurant and Bar, the 87-year-old, Pittsburgh-based creator of sandwiches topped with French fries, took a one-off reward usually only available to loyalty members, such as two sandwiches for $10, and promoted it on all available channels – loyalty, e-club, and social media – to reach the widest possible audience.

 

Know Your Delivery Customer

Catering may be on hold for now, but individuals and families that are stuck at home want an alternative to their dwindling pantry fare. It’s important to know who these customers are so that you can segment and target them with relevant offers.

For instance, come up with an offer of sandwiches and soda for families stuck at home and another offer, like six-packs to go, for the millennials and Gen Xers who are confined to apartments.

Or take your $10-off-$40 promotion to the delivery channel, as California Pizza Kitchen is doing in this Facebook post.

Give Customers Delivery Options

Some brands are generating up to 30% of their current revenue through the third-party delivery services. The associated charges can make this an expensive proposition, but some services are negotiating reduced fees during the current crisis. If your brand has its own free-delivery service, make sure your customers know about it.

If you have a strong delivery business, think about how you can promote it beyond your core loyalty program.

Captain D’s, the nation’s leading fast-casual seafood restaurant, took two key actions that proved effective. First, it promoted its delivery campaign strongly on social media. Second, it sent “shout-out” emails to explain operational changes, such as shorter hours and stepped-up sanitation measures, while also promoting takeout and delivery. Captain D’s can actually attribute a jump in online ordering to these promotions.

Captain D’s also gives customers the option to choose how their order is delivered. Many brands now offer alternatives, such as contactless delivery, drive-through, carryout, and curbside pickup.

Listen to Your Customers

Finally, be open to customer feedback. If customers are calling and asking about redemption dates, it’s important to reassure them that their rewards will be honored. In fact, many brands are reviewing redemption dates and extending them from 90 to 120 days.

If your customers are responding to your Facebook promotions, thank them for ordering with you and for their continued support of your brand. Tell them that you look forward to seeing them again.

Through all of this, it’s about building strong customer relationships that can be beneficial today and grow in the future

Restaurant Loyalty Software That Grows Your Brand with Ease

Restaurant Loyalty Software That Grows Your Brand with Ease

A recent William Blair customer engagement survey found that over half of restaurant patrons don’t use restaurant loyalty programs.Only 35% of...

Read More
Loyalty Program Benefits: How Engaged Guests Drive Revenue

Loyalty Program Benefits: How Engaged Guests Drive Revenue

Given that customers expect personalized experiences and offers wherever they go, businesses with advanced loyalty programs see noteworthy increases...

Read More
Loyalty Program Design: Proven Principles to Leverage

Loyalty Program Design: Proven Principles to Leverage

Today, cultivating customer loyalty is both more challenging and crucial than it’s ever been. Designing an effective loyalty program holds the...

Read More