Archive for the “Restaurant Industry” Category

With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies you can adopt to have a real impact on sales.

Here are some key highlights from a recent Paytronix webinar, Customizing Your Online Menu. 

• Menu variant testing will play a huge role in helping brands find the best layout. You might be wondering, “How different can an online menu really be?” You’ll be surprised, and even minor changes can make a big difference. Menu variant testing allows you to set up multiple variations and test them all at once. And given that this tool enables you to try infinite combinations to bump up profits, why reserve it for a rollout every few years? Paytronix has found that that performing regular menu testing allows you to make the most of it.

[…]

The pandemic changed a lot about our culture and society, but one thing that didn’t falter was Americans’ love for ice cream. In fact, the frozen treat saw a sort of renaissance in 2020, as Food & Wine reported in its annual list of the best ice cream in every state.

Many unlikely entrepreneurs, like the magazine’s featured source, Salvatore Caruso, found themselves diving into ice cream-making as a hobby until it became something bigger, setting off a wave of new ice cream endeavors nationwide. The outlet reports that more than half a dozen ice cream makers popped up in New Orleans alone last year – good news for anyone with a sweet tooth.

Paytronix data lends credence to Food & Wine’s finding: Memorial Day Weekend sales were up 37% over weekend sales year-to-date, representing a 74% increase over the bump in sales over the same holiday period in 2020. […]

Listen as Paytronix CEO Andrew Robbins speaks to Bloomberg Boston Radio about the recovering restaurant industry, mass vaccinations and the inexplicable link between the two.

In March of last year, P.F. Chang’s overhauled its entire business model in a matter of days as statewide lockdowns went into effect across the country. On-premises dining, which had previously accounted for 80% of the brand’s business, evaporated overnight.

In less than six months, the brand launched a new online ordering front-end, a new table management system and reservations engine, major upgrades to the mobile app built by Paytronix, and new contactless technology at the table.

The result: takeout business doubled in 2020, and delivery business more than tripled compared to 2019. The brand’s loyalty database, powered by Paytronix, grew by 350,000 guests last year. […]