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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

How to Reduce Restaurant Costs with Online Ordering

Online ordering is often celebrated for its ability to boost restaurant revenue and enhance the customer experience. Its benefits, however, extend far beyond these aspects. Notably, online ordering offers significant opportunities to reduce operating costs, particularly in one of the most substantial expense areas: labor.

Online ordering systems can also facilitate savings in marketing, operational expenses, and third-party delivery fees, among many other costs. This blog post will explore how embracing online ordering can simultaneously trim your bottom line and sustain high sales volumes, ensuring customer satisfaction.

Understanding restaurant labor costs

Labor is right behind food in restaurant costs, typically taking a 25% to 35% cut of sales­­—and these costs increased 18.3% between 2019 and 2022, according to the National Restaurant Association’s 2023 industry report. This year, the NRA found that 98% of operators cite labor costs as a major concern, up from 89% in 2023. These figures are being driven up by increasing minimum wages, the struggle to retain staff, and post-pandemic operational changes. Fortunately, an online ordering system can help you reclaim some of that cost by streamlining workflow and reducing labor pressure.

 

reduce restaurant labor costs with a first-party online ordering system

Implementing your own first-party online ordering system can dramatically optimize your restaurant's operations and diminish labor expenses. By automating order processing, payment transactions, and inventory control, such a system not only conserves staff hours but also minimizes the likelihood of mistakes.

get your online ordering back in house webinar cta

Having your own online ordering system offers a cohesive platform that streamlines staff tasks, making their daily responsibilities more manageable by eliminating the necessity to juggle multiple systems. Consequently, your team can dedicate more attention to strategic efforts such as enhancing guest interactions, upselling, and bolstering loyalty programs, thereby contributing significantly to your establishment's success.

replace printed menus with digital menus

Digital menus can save a bundle in costs for restaurants. Take, for example, Toastique, a boutique gourmet toast and juice bar with 20 locations offering a fresh, chic, rustic experience. With Paytronix Online Ordering and Order Experience BuilderSM, Toastique saves three hours on every adjustment to the mobile app’s online ordering menu, aesthetic, or functions.

Paytronix centralizes menu management across locations, enabling operators to make a change once and sync it everywhere. That saves Toastique time and restaurant labor costs and provides the brand with nimble and complete control over its guest engagement strategy.

More ways to save with digital menus:

In addition to saving time and labor costs, online menus offer several cost-saving advantages over their paper counterparts:

  • No cost for replacement or reprints: On top of replacing lost and damaged paper menus, the cost of reprinting after updates is significant. Online menus eliminate this expense.
  • Quick and easy menu adjustments: With digital menus, you can quickly and easily update items or prices, even for minor changes, without the need for reprints.
  • Visual appeal: As the saying goes, you eat first with your eyes. An online platform offers opportunities to increase your menu’s visual appeal and interest with high-quality images and descriptions, enticing customers and potentially driving higher order values.
  • Sustainability: Going digital minimizes paper use and reduces environmental impact.

easily update your online ordering menu

Regularly updating and optimizing your online ordering menu is crucial for maximizing revenue and minimizing costs. A well-crafted online ordering menu is a powerful sales tool when it’s current, optimized, and enticing. An integrated online menu and ordering system offers many advantages and opportunities, including:

Efficient menu management: for those operators with multiple locations, Paytronix Enterprise Menu and Setting Management allows you to make edits across groups of restaurants simultaneously or customize menus for specific locations.  

Menu optimization strategies: 

  • Test menu variants: Create multiple digital menus and test them to see which items, promotions, or placements pay off.
  • Highlight popular items: Showcase your best-selling dishes and promote them with strategic placement and descriptions.
  • Leverage upselling opportunities: Recommend complementary items based on customer choices, encouraging them to spend more.

Real-time inventory management: Ensure items on your online ordering menu are always available, avoiding waste and customer dissatisfaction by syncing inventory with online ordering availability. 

paytronix online ordering demo cta

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