Archive for the “Guest Engagement” Category

Why PXUX 2016 is the Best Thing Since Sliced Bread

The Paytronix User Experience (PXUX) is only a few weeks away! This two-day, interactive conference will showcase highly impactful marketing programs as well as a roadmap for the future of Paytronix technology. Attendees should come ready to Amp It Up, because everyone will walk away from the event with new strategies to take their programs to the next level.

PXUX is an annual conference for Paytronix users in Boston on August 24th and 25th of 2016.DSCN1833

As an attendee, you will have access to:

  1. Unlimited networking with fellow Paytronix employees and clients. Don’t miss this unique opportunity to come together with fellow PX users and the Paytronix team! You will have plenty of time to connect with one another during activities, meals, sessions, and more. Our special Wednesday evening event will be an especially fun time to network. We are so excited to announce the venue: The Museum of Science! It’s a short walk from the conference center and sits directly on the beautiful Charles River. You will explore the museum during a competitive scavenger hunt and then head outside for an amazing New England Cookout at the waterfront pavilion.
  2. Stories from peers and client presentations. Discover what others in the industry are doing with the Paytronix tools. Hear first-hand from your peer’s stories of their biggest obstacles and how they were able to blow past and reach their goals.
  3. A roadmap to what the future holds. Do you want to know what is in store for the future of the PX tools? Be sure to sit in on this sneak peek. You will see first-hand the innovative features we plan to roll out.

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5 Mobile App Lessons Restaurant Marketers Can Learn from the Success of Pokémon Go

I hate to lead with a cliché, but if you haven’t heard about Pokémon Go then you must be living under a rock! In the past week the Pokémon Go app has soared past Tindr and Twitter to become the #1 app on the market. If you didn’t already know, according to CNBC “Pokémon Go uses augmented reality technology to allow users to catch virtual Pokémon characters in the gamers’ real-life surroundings using their smartphone screens, as well as battle other Pokémon characters”. Take a look at the 5 real life mobile marketing lessons that we can learn from this virtual game:pokemon

  1. Give Guests Something to Share

Pokémon Go has limited functionality: you can catch Pokémon, gather items, and battle your Pokémon. In addition to this core functionality, a bonus feature is the ability to take pictures of your Pokémon in the augmented reality environment (example at right). You might have seen these pictures splashed across social media, as users are excitedly sharing their new virtual friends. Similarly, marketers should place features such as refer-a-friend within their apps to empower customers to become brand advocates. […]

Customers are the New Categories for C-Stores

iStock_000056948566_XXXLargeThink back to your last marketing meeting. What kinds of conversations did you have? Did you discuss with your team how to sell more fountain drinks, how to get more chips out of the store, or how to launch that new coffee program? Maybe you talked about how to get more people to buy gas AND go into the store.

These are important conversations to have about how you’re ultimately going to sell more products, but this way of thinking is “category centric.” You’re concerned about how to get certain items off the shelves instead of how to get certain customers into your stores.

The Promotion

Imagine you decide to run a “Buy 2 Cans of Coca-Cola and Get 1 Free” promotion. Coca-Cola cares about one thing – getting their product into the hands of more people. And if you’re category centric, as most convenience store marketers have been for years, that’s probably all you’re focusing on too. Let’s say you decide to blast this Coke promotion to all of your customers, because you know that the more people you send this to, the more people will come into the store to take advantage of the deal.

The Results…at First Glance

There’s a reason why sending a mass email blast is so appealing. Here’s an example of a target and control […]

C-Store Marketers: Get Your Customers to Turn Left

It’s rush hour on a weekday and a potential customer, let’s call her Sarah, is driving along a busy and traffic-jammed road. She’s had a long day at the office, but she can’t go straight home just yet – she’s noticed her gas tank is low. It’s time to fuel up.traffic jams in the city, road, rush hour

After crossing through a clogged intersection, Sarah sees two convenience stores with gas pumps: Store A the right side of the road, and Store B on the left. Buying gas at Store A would certainly take less time – one simple right turn off of the street and she’s in the lot pumping fuel. Making a right turn out of the lot once she’s finished should be smooth going, too. To get to Store B, however, she’d have to wait for the backed-up traffic in the opposite lane to either pass entirely, or wait for a kind soul to let her through the lane into Store B’s lot. Either of those waiting options requires more time and potential frustration, and leaving Store B would require yet another left turn. Which convenience store will she choose for her gas purchase?

Sarah turns left, deciding that visiting Store B is worth waiting in traffic. Why would she do this? […]