Leslie Wilson-Lopez recently joined the Paytronix Data Insights team from Togo’s Eateries, Inc., a fast-casual chain of restaurants with more than 230 sandwich shops across the U.S. As director of brand management at Togo’s, Leslie was...
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Some business stats can be hard to swallow: A certain percentage of your regular customers will stop visiting. After a few months have gone by, these...
Reward programs have been around for years. Airlines, hotels, and restaurants adopted these programs decades ago. Convenience stores, on the other...
The convenience store industry is going through a transformation where retailers are becoming competitors in the foodservice space, but there is...
At this year’s PXUX I lead about 75 people in a paper airplane making experiment. With simple instructions, “just make a paper airplane that can...
With a focus on achieving “Peak Performance,” the two-day, interactive conference was largely driven by Paytronix users who shared the design,...
Promotions are used to directly, quickly, and profitably change behavior. Most commonly, that behavior change falls into one of these categories: ...
Restaurants are expanding the revenue potential from gift card sales by adding retail sales channels, promotional incentives, e-gift, mobile, and...
If you go on a first date but aren’t able to establish a connection, it’s usually no big deal. After all, there are plenty of other fish in the sea!...
The greatest revenue-generating potential a loyalty program can tap into is a brand’s segment of customers who visit sometimes but not always. We...
