Julia Bigwood

Julia Bigwood is Senior Manager, Strategy & Analytics at Paytronix Systems, an Access Group company. She has over a decade's worth of experience in restaurant loyalty and strategy that has led to her current position leading strategy and analytics for restaurant and convenience store (c-store) loyalty clients. In her role, Julia leads, oversees client management, skill development, and career growth for a team of strategists who build data-driven loyalty campaigns. Her work focuses on turning campaign and program data into actionable insights, including designing Quarterly Business Reviews, reporting on loyalty program health through key performance indicators, and producing ad-hoc deep-dive analyses that help restaurant and convenience store brands optimize guest retention and incremental sales. Julia holds a Bachelor of Science in Finance from Babson College. Her tenure spanning nearly every stage of the guest lifecycle marketing function at Paytronix, from campaign execution to strategic analytics leadership, gives her a full-funnel view of loyalty program performance.