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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

2 min read

Why You and Your Guests Might Not Be Compatible

Why You and Your Guests Might Not Be Compatible

If you go on a first date but aren’t able to establish a connection, it’s usually no big deal. After all, there are plenty of other fish in the sea! But when you operate a restaurant and you’re not compatible with your guests, that’s a different story. Those are the fish in the sea — and your business is only as strong as your compatibility with your customers.

From grocery stores and restaurants to alternative meal sources like Blue Apron, guests have a vast number of options when it’s time to eat, and the list is growing all the time. And with that many options guests will quickly lose interest in a restaurant if they encounter anything that disrupts a convenient and pleasant dining experience.

The problem for restaurants is that in many cases they are disrupting their customers’ experiences — creating friction in what otherwise should be a smooth and easy interaction — without realizing it.

Let’s explore four common phrases you might be saying that could cause this kind of friction. On the surface, all sound innocent enough, but they also reveal misunderstandings about their customers.

The first phrase is one we hear all the time, and that’s that “loyalty doesn’t work.” It’s been proven time and time again that a well-managed loyalty program can produce significant financial returns. So, where does this belief come from? There are a variety of causes, but the most common ones tend to involve focusing on tactics over strategy.

Restaurants might think first about how their guests will interact with a loyalty program instead of the program’s structure. It’s important to first build a loyalty program strategy that motivates guests and yields incremental visits and spend, and then concentrate on how guests will use it.

The second phrase you’re likely to hear from restaurants that can’t connect with their guests is that “Cards are antiquated.” The thinking is that, in today’s technology-driven world, no one wants a new plastic card to keep in their purses or wallets.

In reality, giving guests more ways to interact with the brand increases loyalty participation, and in a well-managed loyalty program, the more members you have, the more likely the program will deliver strong financial results. Just because a new app seems hip, doesn’t mean that it should be the only way that a guest can interact with your restaurant. When that’s the case, you create friction for a large percentage of people who don’t want to interact with you via your website.

The next two phrases are likely to surprise you, but they’re also two of the most telling factors of restaurants that aren’t compatible with their guests. Those two phrases are “We need a great mobile app” and “We must cater to our best guests.” Anyone with their finger on the pulse of technological innovation might say the former, and anyone with a surface level understanding of loyalty programs might say the latter. However, both relate to the biggest mistake one can make when managing a loyalty strategy – failure to support the guests who will make or break the program.

For further insight into this topic, check out our press release.

How to Meet Your Guests’ Customer Service Expectations in 2016

How to Meet Your Guests’ Customer Service Expectations in 2016

In an increasingly connected world, customer service tools are being put to the test. Today, we have access to relevant information 24 hours a day...

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Your Campaign Results Might Be Lying to You

Your Campaign Results Might Be Lying to You

The only way to know if your loyalty or other guest-engagement campaigns are succeeding is to track them and analyze your results. Unfortunately,...

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Three Reasons Why I Stopped Eating at Your Restaurant

Three Reasons Why I Stopped Eating at Your Restaurant

Today’s customers can be your best friend or worst enemy. In an age where one shared bad experience can go viral and bring heaps of negative...

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How to Keep Your Birthday Rewards from Being Party Poopers

How to Keep Your Birthday Rewards from Being Party Poopers

Sending your customers rewards as birthday gifts on or around their special day can often be a major win for your brand. They can drive incremental...

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The Biggest Restaurant Marketing Trends of 2018

The Biggest Restaurant Marketing Trends of 2018

Let’s face it – last year was a challenge for the restaurant space. Whispers of an industry recession persisted throughout much of 2017 and...

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Why Gamified Loyalty Program Keeps Me Coming to Buffalo Wild Wings®

Why Gamified Loyalty Program Keeps Me Coming to Buffalo Wild Wings®

Last night the Golden State Warriors defeated the Cleveland Cavaliers 113-91 in Game 1 of the NBA Finals. As a result, I’ll be watching Game 2 at...

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Why Domino’s Overtook Pizza Hut (and What You Can Learn From it)

Why Domino’s Overtook Pizza Hut (and What You Can Learn From it)

Whenever I Google “pizza delivery near me,” I’m overwhelmed by the number of options I have at my disposal. That’s why it’s important for any...

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Think Like Domino’s – Become a Tech-Focused Brand

Think Like Domino’s – Become a Tech-Focused Brand

Keeping your guests engaged in 2017 and beyond means having the right technology to provide a seamless digital customer experience. These days,...

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How Chick-fil-A® Rewards Guests With a Customer Loyalty System

How Chick-fil-A® Rewards Guests With a Customer Loyalty System

There’s an interesting problem that restaurants with loyalty programs face. All of the behavioral data gleaned from these programs means that...

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How to Capitalize on Sports Bar and Restaurants Promotions

How to Capitalize on Sports Bar and Restaurants Promotions

How do sports impact restaurants — and even the revenue of non-sports-theme restaurants? Here are a few quick statistics: When Lebron James returned...

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An Interview with Devin Handler, Director of Marketing

An Interview with Devin Handler, Director of Marketing

Today we are talking with Paytronix power-user Devin Handler, director of marketing, Garbanzo Mediterranean Fresh, about how his loyalty program is...

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What Are Brands Getting Wrong About Content Marketing?

What Are Brands Getting Wrong About Content Marketing?

An Interview with Content Marketing Professor Neil Feinstein Content marketing professor and consultant Neil Feinstein has helped brands like...

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The Greatest Potential for Improvement

The Greatest Potential for Improvement

At this year’s PXUX I lead about 75 people in a paper airplane making experiment. With simple instructions, “just make a paper airplane that can...

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Our Favorite C-Store and Restaurant Mobile Apps

Our Favorite C-Store and Restaurant Mobile Apps

As 2021 comes to a close, the Paytronix team took a look at some of our favorite apps from restaurants and c-stores.

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JINYA Ramen Bar Spices Up Loyalty and Mobile with Paytronix

The Japanese practice of continuous improvement, or kaizen, is the spirit behind JINYA Ramen’s brand identity. Founded in 2010 and quickly growing,...

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