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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Why You and Your Guests Might Not Be Compatible

Why You and Your Guests Might Not Be Compatible

If you go on a first date but aren’t able to establish a connection, it’s usually no big deal. After all, there are plenty of other fish in the sea! But when you operate a restaurant and you’re not compatible with your guests, that’s a different story. Those are the fish in the sea — and your business is only as strong as your compatibility with your customers.

From grocery stores and restaurants to alternative meal sources like Blue Apron, guests have a vast number of options when it’s time to eat, and the list is growing all the time. And with that many options guests will quickly lose interest in a restaurant if they encounter anything that disrupts a convenient and pleasant dining experience.

The problem for restaurants is that in many cases they are disrupting their customers’ experiences — creating friction in what otherwise should be a smooth and easy interaction — without realizing it.

Let’s explore four common phrases you might be saying that could cause this kind of friction. On the surface, all sound innocent enough, but they also reveal misunderstandings about their customers.

The first phrase is one we hear all the time, and that’s that “loyalty doesn’t work.” It’s been proven time and time again that a well-managed loyalty program can produce significant financial returns. So, where does this belief come from? There are a variety of causes, but the most common ones tend to involve focusing on tactics over strategy.

Restaurants might think first about how their guests will interact with a loyalty program instead of the program’s structure. It’s important to first build a loyalty program strategy that motivates guests and yields incremental visits and spend, and then concentrate on how guests will use it.

The second phrase you’re likely to hear from restaurants that can’t connect with their guests is that “Cards are antiquated.” The thinking is that, in today’s technology-driven world, no one wants a new plastic card to keep in their purses or wallets.

In reality, giving guests more ways to interact with the brand increases loyalty participation, and in a well-managed loyalty program, the more members you have, the more likely the program will deliver strong financial results. Just because a new app seems hip, doesn’t mean that it should be the only way that a guest can interact with your restaurant. When that’s the case, you create friction for a large percentage of people who don’t want to interact with you via your website.

The next two phrases are likely to surprise you, but they’re also two of the most telling factors of restaurants that aren’t compatible with their guests. Those two phrases are “We need a great mobile app” and “We must cater to our best guests.” Anyone with their finger on the pulse of technological innovation might say the former, and anyone with a surface level understanding of loyalty programs might say the latter. However, both relate to the biggest mistake one can make when managing a loyalty strategy – failure to support the guests who will make or break the program.

For further insight into this topic, check out our press release.

9 Loyalty Program Features You Need for Rapid Growth

9 Loyalty Program Features You Need for Rapid Growth

This year, Newsweek published its fourth annual America's Best Loyalty Programs 2024 to help consumers cull the options and find the programs “most...

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How to Make a Loyalty Program People Want to Sign Up For

How to Make a Loyalty Program People Want to Sign Up For

In 2024's restaurant and c-store marketplace, competition is fierce, and customer expectations are higher than ever. In the United States, there are...

Read More
6 Pillars of a Successful Loyalty Marketing Strategy

6 Pillars of a Successful Loyalty Marketing Strategy

What is a loyalty marketing strategy? And if you’re already marketing to your customers, why do you need one? It often comes down to dollars and...

Read More