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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Optimizing Your Gift Card Program

Optimizing Your Gift Card Program

Restaurants are expanding the revenue potential from gift card sales by adding retail sales channels, promotional incentives, e-gift, mobile, and bulk sales.

One of the biggest hurdles in implementing or updating a gift card program is optimizing best practices for gift card accounting. This is because some of these new growth channels have both discounts and extra fees associated with them. Accounting practices can make the difference between a highly successful revenue generating program and one that has a negative impact on both a company and individual careers.

Let’s take a look at one of two crucial issues of gift card accounting: how to fund a discount. In the post, we’ll discuss how to track breakage.

How to Fund a Discount

As the overall amount of discounted sales grows, it has become increasingly important to know who is going to pay for the difference in the amount received from the retail channel and the amount paid out to consumers. Funding becomes more complicated as the nature of the discount shifts from expense to revenue reduction. Companies may also wish to attribute revenue reduction to the redeeming entity, such as a franchise store, because that’s where revenue occurs.

Here are three models to consider:

Corporate – Taking the discount as a marketing expense will eat away at a larger share of the already over-taxed marketing budget. It’s preferable for marketing to apply the gift card discount as an overall reduction in revenue.

The Redeeming Store – In this model, a tariff is levied on the redeeming store. For example, with a 3% tax, a redeeming store would receive 97% of the face value of the redemption — $9.70 transferred to store for a $10 redemption. However, the tariff must be fair at the store level. The organization must know what percentage of gift cards are sold through which channel: store, web, promotional, third-party retail, or Costco. This makes the discount very hard to predict.

For example, three different Paytronix customers from the same type of chain had average discount rates that varied from 0.99% to 4.76% to 10.66%. If the discount is difficult to predict, so is the uniform tariff. It’s also hard to make the tariff fair on a regional or franchise level when the discounts may be concentrated in specific geographies.

Gift card redeeming store via per card basis – Here a proportional share of the revenue or expense is allocated based on where the card was sold. A card sold in a restaurant with no discount would be refunded in full, while a card sold in Costco at a 40% discount would be handled differently.  In this case, settlement using discount tracking per card allocates a proportional share of the revenue or expense.

Paytronix recommends this third card-by-card settlement model because it best matches accounting rules for today and the future. It’s fair — the beneficiary of the gift card pays a proportional share of the sales channel cost — and it’s sustainable and scalable as the gift card program grows.

For more information on gift card programs and sale visit our website.

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