A Brand New Paytronix

By | January 31, 2023 | Inside Paytronix

Today, Paytronix looks a whole lot different. We have a new logo, new colors, and a whole new brand. But this isn’t about an instant transformation, it’s about making our brand match the company we’ve become.

Here at Paytronix, we’ve been innovating in the digital customer engagement space for more than two decades. We created the category.

Two Decades of Technology Growth

When we set out on this journey, technology was transforming the landscape, not just for restaurants and convenience stores, but for nearly every aspect of our lives. This was before the iPhone, when mobile devices flipped open. Most discussions of artificial intelligence were relegated to science fiction, and the innovative brands had just started to use digital technology to track core business functions.

With just 10 employees and a handful of clients, we defined the category of digital restaurant loyalty. Today we have 350 employees worldwide, passionately innovating for our more than 1,800 clients. When Newsweek named the top restaurant loyalty programs, we found 12 of our clients on the list. When Nation’s Restaurant News recently called out the groundbreaking loyalty programs of this year, our clients Wow Bao and Jimmy John’s were honored. We work with convenience stores that are on the edge of innovation, including Maverick, GPM, Kum & Go, Yesway, MAPCO, United Dairy Farms, and so many others.

A New Era of Digital Guest Engagement

We’ve changed with the times, both in our technology and our offerings. Often, we were the first in the industry with new technologies. We innovated on gift cards, e-gift, and even comp cards. We were on the forefront of using artificial intelligence to understand guest behavior and help our clients build effective programs on that knowledge. We began offering online ordering when it was still a small part of the market and have grown to become one of the two enterprise platforms in the space.

And while we innovated and changed our offerings, our brand remained stagnant. The result was a large gap between who we are and what we looked like.

When we went out and spoke with our customers, partners, industry leaders, and even our prospects, you told us a few things.

First, that we are the gold standard when it comes to digital loyalty. For this, we thank you. Yet, we now offer so much more than loyalty.

Second, that this new world of digital guest engagement is difficult, and they trust our team to help them through it. Through the pandemic, restaurants, convenience stores, and other retailers put together the digital tools they needed to survive, including loyalty, online ordering, messaging, mobile apps, CRM systems, and a host of other keys to digital engagement.

The challenge today is that these pieces need to align to be truly effective, and that’s what the Paytronix team is built to do.

And third, that our look and feel didn’t match the dynamic company they know. We believe our brand now matches our offering, and we hope you do, too.

So many of you have been clients for five, 10, 15, or even 20 years. We look forward to writing the next chapter of our joint success by keeping your guests happy and returning. After all, that’s what keeps our team motivated every day.

A photo of the posts author

The Author
A product visionary and Paytronix's team leader, Andrew motivates us to be innovative, maintain focus, and serve our customers beyond their wildest expectations. He has earned engineering degrees and a graduate business degree from some of the nation’s most prestigious universities – Princeton, MIT, and Harvard.

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