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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Economic Resilience Guide

101 battle-tested tips to reclaim your margins without sacrificing your brand’s guest experience. 

2 min read

What You Can Learn from the New Dunkin’ Rewards Program

What You Can Learn from the New Dunkin’ Rewards Program

When Dunkin’ announced the revamp of its rewards program in early October, there was fierce consumer backlash. One headline blared, “What idiot do you think I am?” But behind the scenes, Dunkin’s decisions come from years of menu growth, and exemplify how a carefully planned loyalty strategy pays off over the long term.

To get the full story, I went back to the start of Dunkin’ Rewards, originally called DD Perks. The program launched in 2014, when the Dunkin’ menu focused on hot and iced coffee, with very few specialty drinks in between. Back then, Dunkin customers earned 5 points for every dollar spent. After spending $40, a customer who redeemed points for a free Dunkin iced coffee ($2.69) enjoyed a 6.7% discount which was in keeping with the typical 6-7% discount rate for QSRs at the time.

But as Dunkin’s menu grew, their rewards program did not. Over time, Dunkin’ found customers were redeeming for more expensive drinks and enjoying a significant discount. As the modern Dunkin’ menu included much more expensive drinks ($6-7), customers were gaining redemption values of up to 15%, which exceeds Paytronix’s recommended range of 7-8% value for QSRs.

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I suspect there were greater reasons for a revamp, driven by customer feedback. First, customers may have found the rewards limiting. DD Perks did not extend to Dunkin’s growing food menu, which would have left many food-buying customers dissatisfied. The program also lacked a recognition element – there was no way to recognize the most valuable customers. Lastly, Dunkin’ may have felt the pressure from its competitors to switch over to a the most popular loyalty model in the QSR space, bankable points.

So, what does the new Dunkin’ Rewards look like? The new bankable points program awards 10 points on every dollar spent to be redeemed on items of their choosing across the entire menu. To cover any point discrepancies, Dunkin’ awarded their customers 150 bonus points for participating in the new program.

The real innovation from Dunkin, however, comes in its boosted status. A great example of loyalty gamification, customers gain access to the boosted status once they visit 12 times in a calendar month. It’s the first time we’ve seen a restaurant concept use a visit challenge monthly, rather than by year. With an offer cadence you’d see in convenience stores, the boosted status is a new pathway for coffee QSRs to engage their most frequent customers.

image-2
The Dunkin’ Boosted Status speaks particularly to Dunkin’s most frequent visitors.

The new Dunkin’ Rewards is producing impressive results. In its first full week, the program produced one of the best week-on-week loyalty sales increases ever for Dunkin. Additionally, 20% of active members have already earned the Boosted Status, indicating most of the brand’s high frequency members have stuck around.

But what about all the media backlash? You may ask. In short, this is typical. If a program conserves the rewards customers have earned and is designed to provide comparable, (if not better) value, your customers will love it.

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Data Dive: Mother’s Day Bump Helps Ongoing Restaurant Recovery

Data Dive: Mother’s Day Bump Helps Ongoing Restaurant Recovery

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C-Stores enter flattened recovery phase

Last week we looked at how restaurants are seeing a renewed recovery, even if the upward trend is smaller than before.

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The New Normal: Restaurants are growing again

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New Covid hotspots stagnate growth, but bring no new losses

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The industry rallied around gift cards, but did it help?

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As the COVID-19 crisis gripped the restaurant industry, a call went out for people to purchase gift cards to help keep restaurants afloat. The hope...

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Fourth Visit’s the Charm: How to Create Loyal Customers

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Before digital loyalty programs, restaurants had no real way of figuring out which visitors were likely to return. And, what’s worse, they had no way...

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QDOBA helps customers earn rewards fast with its new loyalty program

QDOBA helps customers earn rewards fast with its new loyalty program

QDOBA’s streamlined new rewards program is an example of how to build loyalty by offering guests a great customer experience and listening to what...

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COVID-19 Related Feature and Product Updates

COVID-19 Related Feature and Product Updates

Business is no longer “as usual” for anyone, but especially for restaurants, which are among the hardest-hit industries in the country. That’s why...

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A Brand New Paytronix

Today, Paytronix looks a whole lot different. We have a new logo, new colors, and a whole new brand. But this isn’t about an instant transformation,...

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47 Summer Promotion Ideas for Restaurants and C-Stores

47 Summer Promotion Ideas for Restaurants and C-Stores

Summer draws people outside. The longer days, time off from school, and travel plans lead to more foot traffic, road trips, and spontaneous spending.

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Restaurants adapt, learn with online ordering

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Justin and Cynthia Loeb, owners of Elote Mexican Kitchen and Oliva Italian Eatery in Fort Worth, Texas, know a thing or two about getting through...

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7 Secrets to Restaurant Event Planning That Set You Apart

7 Secrets to Restaurant Event Planning That Set You Apart

Restaurant events are more than revenue drivers—they’re brand builders. From loyalty-only wine tastings to full-venue buyouts, planning the right...

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