Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

3 min read

Getting More Dollars from Your Data (or How to Compete with a Ghost) 

Remaining competitive in the digital space means leveraging data to boost your business at every opportunity. You might be surprised to learn just how much actionable information is at your fingertips if you know how to mine the data available to you.  

For the convenience store operator looking to stand out from the competition, data can answer some key questions: Who is your competition, and how can you overcome their strategies to own the customer? 

I recently had the chance to address a wonderful crowd at the Outlook Leadership Conference about this very issue. 

Who is your competition? 

Calculating how to best compete begins with knowing who you are competing against. You can start by putting yourself in the place of the customer along the customer journey. A customer has a need and undertakes a search to fill it. The search can be a neighborhood walk, a driving search or, increasingly, an online search.​ 

Not long ago I tried this myself. I looked on Yelp for fuel near me and found 10 locations – but a closer look revealed only four competitors since many carry the same flag. Similarly, a search for coffee brought up 86 locations. And a broader search for food gave me a whopping 130 locations within two miles – and when I switched over to Doordash and Grubhub another 36 locations showed up that weren’t on Yelp.  

guy-fieri  But wait. Why do DoorDash and Grubhub have listings that aren’t on Yelp? Well, some of those are “ghost kitchens.” This is a term that’s cropped up a lot lately and one that is having a major impact on any company dealing with delivery. I discovered two brands I had never seen before Guy Fieri’s flavortown kitchen and Mr. Beast Burger. It turns out they are virtual brands where you can only buy their food through delivery services (no dine-in) and the food is prepared in the kitchen of a well-known Italian chain Bertucci’s.   

Three types of Ghost Kitchens are currently flourishing: Virtual brands like Guy Fieri’s; restaurants that are growing into new regional markets and trying out new brands; and third-party aggregators themselves, like DoorDash and Uber Eats. This means you have actually been battling for customers against competitors you couldn’t even see unless you went looking in your phone. That kind of competition calls for a significant digital strategy on your part. 

How can you compete? 

How can any brand compete on the delivery marketplaces when there are 166 listings within a 2 mile radius?  What will it take to get to the top of search listings? It seems some brands are stacking the deck with ghost kitchens so they show up if you search for “Italian,” or “chicken” or “burgers.” This seems like a daunting task for any brand. What makes more sense is to change the rules to a game that is easier to understand, control and measure; you should own the customer. 

How can you own the customer? 

Now you know who you are competing with – and everyone is in a fight to own the customer. Fortunately, the data behind the most successful brands tells us their secrets.  

  • Anchor with a Strong Loyalty Program. Adhere to the key design principles of loyalty programs. Keep the program simple. Make it easy to enroll and easy to understand the program, track your points, and see daily deals and limited time offers. This will give you the insight and information you need to create the programs that keep customers coming back.  
  • Hone Your Ordering Strategy. Implement first-party ordering​ with a website and mobile app – but use third-party aggregators for delivery and customer acquisition​. A first-party system gives you complete control while also enabling you to keep the customer information. Also important is to offer a choice of fulfillment. Today’s customers expect the option to choose from takeout, curbside, or delivery.  
  • Make Payment Easy. Ensure a painless payment process whether your customer is in person, visiting your online store, or ordering via mobile app. Leveraging Apple Pay and Google Payments (which is currently fee-free) can mean high conversion rates, speedy checkouts, and few errors. You also want to integrate your loyalty program with ordering so people can easily earn and redeem rewards. 
  • Personalize through Artificial Intelligence​. AI can do incredible things, when used properly. We focus on what we call AI to IAsm, that is, using artificial intelligence to drive individual action. It can help you target the best times for reaching out and recapturing lapsed customers and can even predict a lapse before it happens. It can help you identify the best day of the week for offers and discounts – without compromising profits or traffic. And it can tailor campaigns to your individual guests based on their behavior.  

Today’s marketplace is a double-edged sword – the pressure on businesses to compete with data and tech is higher than ever, but emerging tools are giving you the means to do so.  

Do you have questions about how you can better leverage data to benefit your business? Paytronix would love to hear from you. Get in touch today. 

How to Market Your Online Ordering Website for Restaurants

So, you've launched your restaurant website—congratulations! But in the vast digital landscape, how do you ensure potential customers find you amidst...

Read More

How to Market Your Online Ordering Website for Convenience Stores

So, you've launched your convenience store website—congratulations! But in the vast digital landscape, how do you ensure potential customers find you...

Read More

Online Ordering 2024 Trends: Performance Optimization

In the rush to get online during the pandemic, many operators chose simple add-on solutions from POS providers, joined third-party marketplaces, or...

Read More