Archive for the “Restaurant Industry” Category

The two kinds of spam traps, and how to avoid them

There’s no question about it: no one likes spam. After all, there’s a reason email inboxes have dedicated spam folders and entire companies exist solely to combat the pesky messages from cluttering up the primary inbox.

As well as these technologies work, every now and then, emails from reputable companies end up in the spam folder. Just consider how often automated messages include the instruction to check the spam folder if an email hasn’t arrived in five minutes.

New e-book: The Art of Deliverability: Getting Emails Where They Need to Go

Spam traps are a key tool in the constant battle against junk mail, but they can also ensnare even reputable companies, so being careful is a key part of email deliverability. Internet Service Providers, or ISPs, create spam traps as a means of identifying IP domains that are sending junk email at high volumes. There are two kinds of spam traps to be aware of. […]

The New Normal: Restaurants are growing again

Since the COVID crisis hit back in March we on the data team at Paytronix have been tracking the restaurant recovery. After an initial crash that’s been well documented, we saw a relatively consistent level of growth of about 0.4% per day starting in late March and extending right into June. This was the time that restaurants adjusted to the crisis, shifting their business models away from on-premise and over to takeout and delivery. 

Around mid-June, however, something changed and the market simply flatlined for the next 30 days. 

[…]

New Covid hotspots stagnate growth, but bring no new losses

The final weeks of June and early half of July ushered in a new era of the pandemic, as southern and western states that had largely evaded the worst of Covid-19 became new virus hotspots. The rising number of confirmed cases and hospitalizations forced many states to order restaurants shutter their dining rooms – again – and meant fewer drivers on the road as other businesses wound down operations. 

Despite the setback, Paytronix data shows that the restaurant industry’s recovery has slowed, but not reversed. In late March and into early April, restaurant sales dropped to 30% of pre-COVID levels.  Starting in the middle of April we saw sales recover at a rate of 0.4% – 0.5% per day, reaching 70% of pre-COVID levels by the July 4th weekend.   […]

Do you want fries with that? Beware the french fry giveaway

Monday marked National French Fry Day, one of the more popular of the arbitrary food holidays celebrated annually. (It was followed by National Grand Marnier Day on Tuesday and National Tapioca Pudding Day Wednesday – who knew?)

While most of these foodie festivals pass by without much fanfare, Americans’ particular love for the deep-fried potato drives many restaurants to mark the occasion, typically by offering free fries on the holiday.

While such a reward is likely to drive visits, restaurants should be prepared to see a drop in overall check size. When a medium-sized fast casual chain used free fries as a reward during a We Miss You campaign, they saw a 3.55% lift in visits, but a 1.34% drop in spend. […]

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