Archive for the “Restaurant Industry” Category

PXUX Lessons: Run the race with joy

October 14, 2021

Run the race with joy.  

That was the simple message Blaine Hurst, retired CEO of Panera Bread left us with after his PXUX talk, and honestly, we were all in tears. He’d just finished a story about his son, who is disabled, and ran for his high school cross country team. His son ran very slowly, far behind the rest of the pack. But David did finish a few races throughout the season, often with the help of his teammates.  

Then came the last race of the season, the Regionals. As a father, Blaine was worried. David would be so far behind and delay everyone’s celebration. But David ran. The race was thought to be over, the finish box was taken down, and people were cleaning up when a call came on the radio “runner still on course”. David.  

The race organizer called everyone back. The barriers were set back up, the finish line was re-stretched, and everyone lined up to cheer David in. David broke through the trees with the biggest smile on his face. Blaine and his wife tearfully celebrated with David. Blaine walked around and told everyone thanks and how much he appreciated making the experience so memorable for David. The race organizer said, “this is just what we do. If there’s a runner on the course, the whole team will be here”. 

Blaine walked over to the Gator driver. He had followed David the entire race. Blaine began to apologize to the driver, but the driver looked up with a tear in his eye and said,

“Don’t apologize. I watched your son, dead last, stumble and fall. And fall again. He always got up and looked at me, with a smile on his face and waved. He smiled and waved to everyone he passed along the way.  Sir, this was one of my best days ever.”  Puzzled, Blaine waited for more.

“Sir, your son Ran the Race with Joy”.  

Blaine suggested that that story is so applicable to each of us. Often asked, what is one of the key learnings he’s had throughout his 45 years of business, his first response is always the same.

Regardless of the circumstances, regardless of the challenges, we can all “Run the Race with Joy”. It will impact you, your team, your family … everyone around you.

We all can achieve more when we “Run the Race with Joy”.

Making Third-Party Aggregators Work for You

Have you been puzzling over how to leverage third-party order aggregators to best serve your business? You’re not alone! Fortunately, a data-informed examination of how businesses benefit from these platforms points to some key strategies that help clear the way forward, toward a more profitable approach.

A recent Paytonix webinar, How to Get More First-Party Orders, examines the trends and tools you need to know about.

Choose the right tools to help you manage third-party orders.

Huge numbers of customers are turning to third-party aggregators as their first source of information in deciding what they are going to eat. With an estimated 37 percent of the restaurant customer base reporting that they order food for takeout or delivery at least twice per week, getting the tools right is a critical first step.  […]

Customizing and Optimizing Your Online Menu

Woman lying on couch using food delivery app on smartphone. Close up of african woman hands holding cellphone and ordering food online. Girl using smart phone to get home delivered take away lunch.With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies you can adopt to have a real impact on sales.

Here are some key highlights from a recent Paytronix webinar, Customizing Your Online Menu. 

 

 

 

  • Menu variant testing will play a huge role in helping brands find the best layout. You might be wondering, “How different can an online menu really be?” You’ll be surprised, and even minor changes can make a big difference. Menu variant testing allows you to set up multiple variations and test them all at once. And given that this tool enables you to try infinite combinations to bump up profits, why reserve it for a rollout every few years? Paytronix has found that that performing regular menu testing allows you to make the most of it.

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Food & Wine, Paytronix project a sweet summer for ice cream sales

The pandemic changed a lot about our culture and society, but one thing that didn’t falter was Americans’ love for ice cream. In fact, the frozen treat saw a sort of renaissance in 2020, as Food & Wine reported in its annual list of the best ice cream in every state.

Many unlikely entrepreneurs, like the magazine’s featured source, Salvatore Caruso, found themselves diving into ice cream-making as a hobby until it became something bigger, setting off a wave of new ice cream endeavors nationwide. The outlet reports that more than half a dozen ice cream makers popped up in New Orleans alone last year – good news for anyone with a sweet tooth.

Paytronix data lends credence to Food & Wine’s finding: Memorial Day Weekend sales were up 37% over weekend sales year-to-date, representing a 74% increase over the bump in sales over the same holiday period in 2020. […]