There’s nothing like stopping by restaurant trade shows and conferences. These are places where operators and the trends that shape the future.
In 2023, restaurants experienced many challenges. These included traffic issues and cybersecurity threats. But, important insights also came from the trade shows. Many involved loyalty programs and online ordering.
Here are the top three takeaways that will redefine the restaurant landscape in the coming years.
Loyalty Programs: Beyond Discounts and Deals
A lesson from trade shows was how loyalty programs improved restaurant success. In fact, 57% of consumers are more likely to visit a restaurant with a loyalty program.
But consumers want more than discounts. Many loyalty programs now offer perks such as skipping lines or exclusive experiences.
Loyalty programs can be powerful tools for customer retention and attraction, boosting growth.
Learn more: Does your loyalty program need right-sizing? This e-book breaks it down.
AI and Chatbots: The New Frontier
AI and its potential have become a topic of discussion this year.
The full extent of its use in restaurants isn't known. But this new technology can't be ignored.
Restaurants are experimenting with AI chatbots to better understand what they do. Soon chatbots could help improve customer interactions and service, improving the restaurant experience.
Learn more: Explore the future of digital guest engagement in this webinar.
Traffic Challenges and the Importance of Takeout
Restaurants found that takeout services have done well. Pickup and delivery traffic as a percentage of total orders has remained steady. That means that many people would rather stay home to eat.
Restaurant operators expressed a continued commitment to investment in takeout services. Restaurants must innovate in the takeout space to improve the experience for customers.
Learn more: Check out this year’s Online Ordering Report to dive into our data.
The Path Forward
The trade shows of 2023 provided a path forward for restaurants by:
Restaurants can navigate the challenges ahead. Operators must continue considering consumer behaviors. They must also embrace technology to create memorable dining experiences.
Restaurants must embrace innovation, understanding changing preferences, and explore the new technologies.
