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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

2 min read

3 Things Restaurants Learned in 2023 That Will Make or Break 2024

There’s nothing like stopping by trade shows and industry conferences throughout the year to get a glimpse into topics on the minds of restaurant operators and the trends that will shape the future. In 2023, as restaurants grappled with challenges ranging from traffic woes to cybersecurity threats, crucial insights emerged at trade shows, particularly in the realm of loyalty programs and online ordering. Here are the top three takeaways that will redefine the landscape for restaurants in the coming years. 

 

Loyalty Programs: Beyond Discounts and Deals

A resounding lesson from trade shows this year was the unequivocal impact of loyalty programs had on restaurant success. Data revealed that a staggering 57% of consumers are more likely to visit a restaurant with a loyalty program. However, consumers are motivated by more than just discounts. Successful loyalty programs now extend beyond the conventional realm, offering perks such as skipping lines or gaining access to exclusive experiences. Restaurants learned that loyalty programs, when designed strategically, can become powerful tools for customer retention and attraction, unlocking avenues for sustainable growth in an increasingly competitive market. 

Learn more: Does your loyalty program need right-sizing? This e-book breaks it down.

 

AI and Chatbots: The Groundbreaking Frontier

The growth of AI emerged as a focal point of discussions this year as operators found themselves fascinated by the potential of ChatGPT. Although the full extent of its applications in restaurants is yet to be realized, the consensus is clear—it's a groundbreaking technology that cannot be ignored. Restaurants are experimenting with AI chatbots to understand their capabilities, acknowledging that the possibilities are both exciting and, to some extent, daunting. The future may see chatbots playing a transformative role in customer interactions and service delivery, revolutionizing the restaurant experience. 


Learn more: Our in-house experts dove into the future of digital guest engagement in this webinar. 

 

Traffic Challenges and the Resilience of Takeout:

Despite challenges posed by traffic trends, restaurants found resilience in takeout services. Pickup and delivery traffic as a percentage of total orders has remained steady, indicating a sustained demand for off-premise dining. Even though this channel seems to have reached a plateau, operators expressed a continued commitment to investment in takeout services. The insights highlighted the need for restaurants to strategize and innovate in the takeout space, ensuring a seamless experience for customers who continue to embrace the convenience of dining at home. 

Learn more: Check out this year’s Online Ordering Report to dive into our data. 

 

The trade shows of 2023 provided a path forward for restaurants, emphasizing the pivotal role of loyalty programs, the potential of AI, and the enduring significance of takeout services. Armed with these insights, restaurants can navigate the challenges ahead, adapting to evolving consumer behaviors and leveraging technology to create memorable dining experiences. The future of the restaurant industry lies in embracing innovation, staying attuned to customer preferences, and embracing the transformative power of emerging technologies. 

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