Is your loyalty program ready for 2023? 

The Value of Multichannel Ordering Options

The question is not if, but HOW OFTEN do consumers use multiple channels?

DRR August 2021 Hero

Our research shows that restaurants cannot limit themselves by offering customers only one, two, or even three ordering options if they want to maximize sales: The average restaurant customer regularly uses four channels to place food orders. The real question is not whether consumers will use different ordering channels if their restaurants offer them, but rather how often they will use them.

Key findings of this report: 

  • 30%: Share of restaurant consumers ordering via aggregator who do so at least twice per week.
  • 66%: Portion of restaurant consumers who want to earn customized discounts for their food orders.

Download this free report to learn more! 

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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