Our research shows that restaurants cannot limit themselves by offering customers only one, two, or even three ordering options if they want to maximize sales: The average restaurant customer regularly uses four channels to place food orders. The real question is not whether consumers will use different ordering channels if their restaurants offer them, but rather how often they will use them.
Key findings of this report:
- 30%: Share of restaurant consumers ordering via aggregator who do so at least twice per week.
- 66%: Portion of restaurant consumers who want to earn customized discounts for their food orders.
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