Our Annual Online Ordering Report Is Now Available - Download Here!

The Value of Multichannel Ordering Options

The question is not if, but HOW OFTEN do consumers use multiple channels?

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Our research shows that restaurants cannot limit themselves by offering customers only one, two, or even three ordering options if they want to maximize sales: The average restaurant customer regularly uses four channels to place food orders. The real question is not whether consumers will use different ordering channels if their restaurants offer them, but rather how often they will use them.

Key findings of this report: 

  • 30%: Share of restaurant consumers ordering via aggregator who do so at least twice per week.
  • 66%: Portion of restaurant consumers who want to earn customized discounts for their food orders.

Download this free report to learn more! 

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Right-Sizing Your Loyalty Program

Discover how to strengthen your restaurant's loyalty programs in the aftermath of inflation. Learn to adeptly adjust loyalty strategies to effectively manage guest reactions, drawing inspiration from successful cases such as Caribou Coffee and Dutch Bros Coffee. Our latest resource, backed by expert insights, provides essential guidance to navigate these changes seamlessly and uphold customer loyalty.

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