The Digital Divide: The Key Factors That Drive Restaurant Choice, a PYMNTS and Paytronix collaboration, examines consumers’ relationships, views and attitudes toward digital food ordering trends, loyalty programs and subscriptions. We surveyed 2,664 consumers in the U.S. between Feb. 28 and March 9 about their experiences. Our respondents’ average age was 48, 52% were female and 36% earned more than $100,000 annually.
INSIDE THIS ISSUE:
- 44% of pandemic-concerned consumers have used order-ahead features to order food
- 24% of consumers request outdoor seating more often now than they did before the pandemic
- 75% of restaurant purchases that involve discounts were driven primarily by reasons other than price
