Is your loyalty program ready for 2023? 

The Digital Divide: The Key Factors That Drive Restaurant Choice

DDR April 2022 Hero

The Digital Divide: The Key Factors That Drive Restaurant Choice, a PYMNTS and Paytronix collaboration, examines consumers’ relationships, views and attitudes toward digital food ordering trends, loyalty programs and subscriptions. We surveyed 2,664 consumers in the U.S. between Feb. 28 and March 9 about their experiences. Our respondents’ average age was 48, 52% were female and 36% earned more than $100,000 annually.


  • 44% of pandemic-concerned consumers have used order-ahead features to order food
  • 24% of consumers request outdoor seating more often now than they did before the pandemic
  • 75% of restaurant purchases that involve discounts were driven primarily by reasons other than price
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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.


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