4 signs your loyalty program needs a revamp 

The Digital Divide: The Key Factors That Drive Restaurant Choice

DDR April 2022 Hero

The Digital Divide: The Key Factors That Drive Restaurant Choice, a PYMNTS and Paytronix collaboration, examines consumers’ relationships, views and attitudes toward digital food ordering trends, loyalty programs and subscriptions. We surveyed 2,664 consumers in the U.S. between Feb. 28 and March 9 about their experiences. Our respondents’ average age was 48, 52% were female and 36% earned more than $100,000 annually.


  • 44% of pandemic-concerned consumers have used order-ahead features to order food
  • 24% of consumers request outdoor seating more often now than they did before the pandemic
  • 75% of restaurant purchases that involve discounts were driven primarily by reasons other than price
Digital Ordering Ebook Cover
Five best practices to set your brand up for success

The order-and-delivery industry continues to grow rapidly, with sales projections soaring north of $28 billion by 2023. Once dominated by independent order-and-delivery platforms, recent mergers and acquisitions are driving restaurants and convenience stores to seek out the best way to add the offering to their brand.


Download our e-book to discover current industry trends, opportunities, best practices, and ah-hah moments experienced by early adopters.


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