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The Digital Divide: The Key Factors That Drive Restaurant Choice

DDR April 2022 Hero

The Digital Divide: The Key Factors That Drive Restaurant Choice, a PYMNTS and Paytronix collaboration, examines consumers’ relationships, views and attitudes toward digital food ordering trends, loyalty programs and subscriptions. We surveyed 2,664 consumers in the U.S. between Feb. 28 and March 9 about their experiences. Our respondents’ average age was 48, 52% were female and 36% earned more than $100,000 annually.


  • 44% of pandemic-concerned consumers have used order-ahead features to order food
  • 24% of consumers request outdoor seating more often now than they did before the pandemic
  • 75% of restaurant purchases that involve discounts were driven primarily by reasons other than price
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No Tip Brief Cover V2
Are you concerned about whether your delivery drivers are being tipped? You should be.

New Paytronix research shows that delivery drivers are more hesitant to pick up orders without tips.  But there are a few easy ways you can make tipping happen…and improve your revenues and customer satisfaction. Download our latest data brief to learn more.


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