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The Digital Divide: The Key Factors That Drive Restaurant Choice

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The Digital Divide: The Key Factors That Drive Restaurant Choice, a PYMNTS and Paytronix collaboration, examines consumers’ relationships, views and attitudes toward digital food ordering trends, loyalty programs and subscriptions. We surveyed 2,664 consumers in the U.S. between Feb. 28 and March 9 about their experiences. Our respondents’ average age was 48, 52% were female and 36% earned more than $100,000 annually.


  • 44% of pandemic-concerned consumers have used order-ahead features to order food
  • 24% of consumers request outdoor seating more often now than they did before the pandemic
  • 75% of restaurant purchases that involve discounts were driven primarily by reasons other than price
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Right-Sizing Your Loyalty Program

Discover how to strengthen your restaurant's loyalty programs in the aftermath of inflation. Learn to adeptly adjust loyalty strategies to effectively manage guest reactions, drawing inspiration from successful cases such as Caribou Coffee and Dutch Bros Coffee. Our latest resource, backed by expert insights, provides essential guidance to navigate these changes seamlessly and uphold customer loyalty.


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