Is your loyalty program ready for 2023? 

The Digital Divide: Technology, The Metaverse, and the Future of Dining Out

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The Digital Divide: Technology, The Metaverse, and the Future of Dining Out, a PYMNTS and Paytronix collaboration, examines consumers' relationships with restaurant technologies, exploring their views and attitudes on digital food ordering trends and virtual reality in the restaurant context. We surveyed 2,496 consumers to learn more about how they feel about technological integrations within the restaurant industry and their future role in dining out. 


  • 20% of restaurant consumers are familiar with The Metaverse
  • 34% of Millennials and 27% of Gen Z have already participated in The Metaverse
  • 38% of consumers who already participate in the metaverse would be willing to integrate restaurant purchases into this environment
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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.


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