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The Digital Divide: Regional Variations in US Food Ordering Trends and Digital Adoption

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Digital Divide: Regional Variations in US Food Ordering Trends and Digital Adoption, a PYMNTS and Paytronix collaboration, details findings from a survey of 2,553 United States consumers to find regional variation in consumers' views and attitudes toward restaurant ordering options, loyalty programs and subscriptions. 


  • 34% of QSR consumers in the midwest say promotions and sales are a deciding factor in selecting a restaurant
  • 65% of consumers nationwide cite ease and convenience as the chief reason for restaurant aggregator use
  • 86% of table-service restaurant consumers in mountain states say they take advantage of free food from loyalty programs
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Right-Sizing Your Loyalty Program

Discover how to strengthen your restaurant's loyalty programs in the aftermath of inflation. Learn to adeptly adjust loyalty strategies to effectively manage guest reactions, drawing inspiration from successful cases such as Caribou Coffee and Dutch Bros Coffee. Our latest resource, backed by expert insights, provides essential guidance to navigate these changes seamlessly and uphold customer loyalty.


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