Digital Divide: Regional Variations in US Food Ordering Trends and Digital Adoption, a PYMNTS and Paytronix collaboration, details findings from a survey of 2,553 United States consumers to find regional variation in consumers' views and attitudes toward restaurant ordering options, loyalty programs and subscriptions.
INSIDE THIS ISSUE:
- 34% of QSR consumers in the midwest say promotions and sales are a deciding factor in selecting a restaurant
- 65% of consumers nationwide cite ease and convenience as the chief reason for restaurant aggregator use
- 86% of table-service restaurant consumers in mountain states say they take advantage of free food from loyalty programs
