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The Digital Divide: Regional Variations in US Food Ordering Trends and Digital Adoption

DDR Mar April 2022 Hero (1)

Digital Divide: Regional Variations in US Food Ordering Trends and Digital Adoption, a PYMNTS and Paytronix collaboration, details findings from a survey of 2,553 United States consumers to find regional variation in consumers' views and attitudes toward restaurant ordering options, loyalty programs and subscriptions. 


  • 34% of QSR consumers in the midwest say promotions and sales are a deciding factor in selecting a restaurant
  • 65% of consumers nationwide cite ease and convenience as the chief reason for restaurant aggregator use
  • 86% of table-service restaurant consumers in mountain states say they take advantage of free food from loyalty programs
OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering

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