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The Digital Divide: How High-Tech Consumers Connect to Subscription and Loyalty Offerings

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Digital Divide: Restaurant Subscribers And Loyalty Programs, a PYMNTS and Paytronix collaboration, details findings from a survey of 2,054 United States consumers carried out between Dec. 22, 2021, and Dec. 29, 2021. Respondents were asked about their food-purchasing preferences and their understanding and expression of loyalty to restaurant brands.


  • 56% of high-tech consumers see mobile apps and the ability to pay online (57%) as factors that would lead them to increase their spending.
  • 40% of high-tech consumers are "very" or "extremely" familiar with restaurant subscription services, vastly exceeding the 21% average of the general sample surveyed
  • More tech enthusiasts use mobile apps to connect with QSR and table-service loyalty programs.
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Right-Sizing Your Loyalty Program

Discover how to strengthen your restaurant's loyalty programs in the aftermath of inflation. Learn to adeptly adjust loyalty strategies to effectively manage guest reactions, drawing inspiration from successful cases such as Caribou Coffee and Dutch Bros Coffee. Our latest resource, backed by expert insights, provides essential guidance to navigate these changes seamlessly and uphold customer loyalty.


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