The 2022 Loyalty Report from Paytronix is here!

The Digital Divide: How High-Tech Consumers Connect to Subscription and Loyalty Offerings

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Digital Divide: Restaurant Subscribers And Loyalty Programs, a PYMNTS and Paytronix collaboration, details findings from a survey of 2,054 United States consumers carried out between Dec. 22, 2021, and Dec. 29, 2021. Respondents were asked about their food-purchasing preferences and their understanding and expression of loyalty to restaurant brands.


  • 56% of high-tech consumers see mobile apps and the ability to pay online (57%) as factors that would lead them to increase their spending.
  • 40% of high-tech consumers are "very" or "extremely" familiar with restaurant subscription services, vastly exceeding the 21% average of the general sample surveyed
  • More tech enthusiasts use mobile apps to connect with QSR and table-service loyalty programs.
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Loyalty Report 2022 Hero
Report shows 3 new reasons why brands benefit from loyalty in 2022

The second annual Paytronix Loyalty Report examines trends across the loyalty landscape in both restaurants and convenience stores throughout 2021. This one-of-a-kind report contains data on loyalty visits and spend, member demographics, the effects of inflation, case studies and more.  

Download this informative, free report today!


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