NEW DATA: Pandemic-Related Health Concerns Shape Consumers’ Food Ordering Habits
Twenty-four million consumers have shifted to ordering food online for health-related reasons – and 32 million more who don’t share those concerns are ordering more online too. In the May edition of Delivering On Restaurant Rewards, PYMNTS surveys a national sample of 2,205 consumers to examine how the convenience of online ordering is changing ordering preferences even as on-site dining picks up.
INSIDE THE MAY STUDY:
- 39%: Share of consumers whose primary pandemic worries pertain to their health
- 50%: Portion of consumers primarily concerned about the pandemic’s economic impact who use loyalty programs
- 33%: Share of consumers who would spend more on food orders if offered loyalty programs
Download the report to learn more.