4 signs your loyalty program needs a revamp 

The Digital Behavior Shift During the Pandemic

How does someone's primary concern during the pandemic affect their ordering habits? Read this month's issue for insights into how customer's pandemic concerns have shifted their digital ordering behavior.

DRR May 2021 Hero

NEW DATA: Pandemic-Related Health Concerns Shape Consumers’ Food Ordering Habits

Twenty-four million consumers have shifted to ordering food online for health-related reasons – and 32 million more who don’t share those concerns are ordering more online too. In the May edition of Delivering On Restaurant Rewards, PYMNTS surveys a national sample of 2,205 consumers to examine how the convenience of online ordering is changing ordering preferences even as on-site dining picks up.

INSIDE THE MAY STUDY:

  • 39%: Share of consumers whose primary pandemic worries pertain to their health
  • 50%: Portion of consumers primarily concerned about the pandemic’s economic impact who use loyalty programs
  • 33%: Share of consumers who would spend more on food orders if offered loyalty programs

Download the report to learn more. 

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Digital Ordering Ebook Cover
Five best practices to set your brand up for success

The order-and-delivery industry continues to grow rapidly, with sales projections soaring north of $28 billion by 2023. Once dominated by independent order-and-delivery platforms, recent mergers and acquisitions are driving restaurants and convenience stores to seek out the best way to add the offering to their brand.

 

Download our e-book to discover current industry trends, opportunities, best practices, and ah-hah moments experienced by early adopters.

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