Our Annual Online Ordering Report Is Now Available - Download Here!

The Digital Behavior Shift During the Pandemic

How does someone's primary concern during the pandemic affect their ordering habits? Read this month's issue for insights into how customer's pandemic concerns have shifted their digital ordering behavior.

DRR May 2021 Hero

NEW DATA: Pandemic-Related Health Concerns Shape Consumers’ Food Ordering Habits

Twenty-four million consumers have shifted to ordering food online for health-related reasons – and 32 million more who don’t share those concerns are ordering more online too. In the May edition of Delivering On Restaurant Rewards, PYMNTS surveys a national sample of 2,205 consumers to examine how the convenience of online ordering is changing ordering preferences even as on-site dining picks up.

INSIDE THE MAY STUDY:

  • 39%: Share of consumers whose primary pandemic worries pertain to their health
  • 50%: Portion of consumers primarily concerned about the pandemic’s economic impact who use loyalty programs
  • 33%: Share of consumers who would spend more on food orders if offered loyalty programs

Download the report to learn more. 

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Right Sizing Loyalty Hero Option2
Right-Sizing Your Loyalty Program

Discover how to strengthen your restaurant's loyalty programs in the aftermath of inflation. Learn to adeptly adjust loyalty strategies to effectively manage guest reactions, drawing inspiration from successful cases such as Caribou Coffee and Dutch Bros Coffee. Our latest resource, backed by expert insights, provides essential guidance to navigate these changes seamlessly and uphold customer loyalty.

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