4 signs your loyalty program needs a revamp 

Revamped Restaurant Loyalty Programs

More restaurant customers than ever are using loyalty programs. Read this month's issue for insights on customer's digital ordering trends.

DRR June 2021 Hero

PYMNTS’ ongoing research into the U.S. restaurant industry strongly suggests that Panera and many of the other restaurants that are revamping their customer engagement strategies will likely become more competitive going forward.

We have been tracking consumers’ restaurant ordering habits since September 2020, and consumers’ interest in digital ordering features has not wavered between then and now. What can their continued enthusiasm for ordering online reveal about how restaurants might best engage with customers going forward?

Key findings:

  • 47% of restaurant guests use at least one loyalty program.
  • 57% percent of consumers who already use at least one restaurant’s loyalty program would spend more on food orders from other restaurants if the latter offered loyalty programs as well.

Download the report to learn more!

 

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Digital Ordering Ebook Cover
Five best practices to set your brand up for success

The order-and-delivery industry continues to grow rapidly, with sales projections soaring north of $28 billion by 2023. Once dominated by independent order-and-delivery platforms, recent mergers and acquisitions are driving restaurants and convenience stores to seek out the best way to add the offering to their brand.

 

Download our e-book to discover current industry trends, opportunities, best practices, and ah-hah moments experienced by early adopters.

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