The “New Normal” of O&D is here, says new Paytronix report!

Online Ordering and Payment Features That Help Restaurants Deliver Seamless Experiences

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The 2022 Restaurant Friction Index, a PYMNTS and Paytronix collaboration, provides an insider’s look into how restaurants plan to use digital innovation to boost customer engagement strategies and drive sales. We surveyed a panel of 501 managers from restaurants across the United States in September about the ordering, payment and fulfillment features their businesses offer and the innovations in which they plan to invest for a glimpse into their innovation strategies.


  • 41% of average restaurant’s sales come through digital channels, 32% on-premises, and 26% via phone.  
  • Restaurants charge 24% more for items on aggregators than on their own websites. 
  • The average restaurant prices items 3.8% lower for members ordering through loyalty program channels than for customers ordering on its website.
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New Paytronix Report Shows Takeout Dominates the Digital Ordering Channel, but Delivery Customers Offer Better Returns

The pandemic changed how digital ordering is done. Read The Order & Delivery Report 2022 from  Paytronix and learn what this means for your customers.


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