Our Annual Loyalty Report Is Now Available - Download Here!

Online Ordering and Payment Features That Help Restaurants Deliver Seamless Experiences

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The 2022 Restaurant Friction Index, a PYMNTS and Paytronix collaboration, provides an insider’s look into how restaurants plan to use digital innovation to boost customer engagement strategies and drive sales. We surveyed a panel of 501 managers from restaurants across the United States in September about the ordering, payment and fulfillment features their businesses offer and the innovations in which they plan to invest for a glimpse into their innovation strategies.


  • 41% of average restaurant’s sales come through digital channels, 32% on-premises, and 26% via phone.  
  • Restaurants charge 24% more for items on aggregators than on their own websites. 
  • The average restaurant prices items 3.8% lower for members ordering through loyalty program channels than for customers ordering on its website.


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Our Annual Loyalty Report Is Now Available.

Elevate your marketing strategies with insights from our latest report! Discover key trends, such as surging loyalty memberships, boosted check sizes for loyal customers, the effectiveness of email in driving guest visits, and the impact of returning to the office on loyalty rewards. Uncover how loyalty has forged deeper connections with guests in our timely, must-read report.


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