Our Annual Online Ordering Report Is Now Available - Download Here!

Post-Vaccination Online Ordering

How will mass vaccination affect food orders? Read this month's issue for insights into which loyalty-focused and digital features give independent restaurants a competitive edge in a post pandemic world.

DRR April 2021 Hero

The seventh edition of Delivering On Restaurant Rewards, a PYMNTS and Paytronix collaboration, explores the ways in which age and vaccination status impact consumers’ food ordering habits. We surveyed a census-balanced panel of 1,984 United States consumers about their vaccination statuses and how they purchase restaurant orders to gain a clearer picture of how mass vaccinations might shape the future of the restaurant industry.

INSIDE THE APRIL STUDY:

  • 92%: Share of vaccinated restaurant customers who plan to keep ordering their food online after the pandemic has subsided. 
  • 26%: Portion of unvaccinated restaurant customers who plan to order on-site more often after they are inoculated.
  • 32%: Share of vaccinated restaurant customers who would still spend more on food orders if they could pay online. 

Download the report to learn more. 

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OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering
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