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Order To Eat Tracker® - September 2019

How Domino's Works To Deliver On Customer Loyalty

OTE September 2019 Hero

The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. Each edition of the report highlights how fast food, fast-casual and quick-service restaurant (QSR) establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery experiences and improve customer engagement.

In this issue: 

  • An interview with Christopher Thomas-Moore, vice president of digital commerce and eMarketing for Domino’s, about how the pizza giant embraces a broad technology portfolio and loyalty program to boost customer engagement and tap data-related insights
  • The latest headlines from around the space, including how Dunkin’, Five Guys, Panera Bread, Starbucks and more are embracing tech and loyalty programs to better connect with consumers
  • A data-rich Deep Dive on what QSRs need to understand about what consumers expect from voice-activated technology

Download to see how Domino's delivers customer loyalty.

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OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering
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