Our Annual Loyalty Report Is Now Available - Download Here!

Order To Eat Tracker® - October 2019

Taco Bell's Strategy to Help Customers Own Their Ordering Experiences

OTE October 2019 Hero

The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, examines the evolving restaurant space. The monthly report highlights how fast food, fast-casual and quick-service restaurant (QSR) establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery experiences and improve customer engagement.

In this issue: 

  • Taco Bell’s senior director of digital technology, Rafik Hanna, explains how self-service kiosks and a delivery partnership with Grubhub fit into the chain’s omnichannel ambitions
  • The latest headlines from around the space, including how brands like McDonald’s, Domino’s and MOD Pizza are using third-party partners to improve their customer experiences
  • A data-rich Deep Dive that focuses on the pros and cons of partnering with third-party food delivery services

Download to see how Taco Bell and self-service kiosks.

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Loyalty Report 2023 Hero
Our Annual Loyalty Report Is Now Available.

Elevate your marketing strategies with insights from our latest report! Discover key trends, such as surging loyalty memberships, boosted check sizes for loyal customers, the effectiveness of email in driving guest visits, and the impact of returning to the office on loyalty rewards. Uncover how loyalty has forged deeper connections with guests in our timely, must-read report.

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