Our Annual Online Ordering Report Is Now Available - Download Here!

Order To Eat Tracker - March 2022

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The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. The report highlights how fast food, fast-casual and QSR establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery ordering experiences and to improve customer engagement.


  • An interview with Kirk Ruoff, founder and CEO of Turning Point Restaurants, on how the chain is using QR code-based payments technology and loyalty programs to increase efficiency and customer satisfaction
  • An in-depth look at how younger consumers’ preferences for digital ordering and payment tools continue to grow and how restaurants can marry this technology with loyalty and subscription programs
  • The latest headlines from around the order to eat space, including how millennial and Generation Z consumers are leading preferences for takeout and delivery meals and how restaurants are moving ordering and reservations toward text communications and away from phone calls
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Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering

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