Our Annual Online Ordering Report Is Now Available - Download Here!

Order to Eat Tracker - January 2022

This report focuses the growing digital ordering landscape, growth in delivery sales, and how restaurants are making their guest experience more frictionless.

OTE January 2022 Hero

The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. The report highlights how fast food, fast-casual and QSR establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery ordering experiences and to improve customer engagement.


  • An interview with Dan Harmon, President and COO of Smoothie King, on how to provide a frictionless customer experience
  • A compilation of recent order to eat headlines and trends with particular focus on the growing popularity of delivery sales
  • A deep dive on ways restaurants are dealing with delivery service aggregators and owning the customer experience
OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering

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