Our Annual Online Ordering Report Is Now Available - Download Here!

Order to Eat Tracker® - February 2021

Read this month's issue for insights into guests' spending habits when ordering online.

OTE February 2021 Hero

The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. The report highlights how fast food, fast-casual and QSR establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery ordering experiences and improve customer engagement.

INSIDE THE FEBRUARY TRACKER

  • An interview with Leslie Silverglide, co-founder and CEO of fast casual salad chain MIXT, on how loyalty offerings and customer engagement can help restaurants navigate pandemic-driven setbacks

  • Recent order to eat headlines, including why a growing number of restaurants are turning to QR codes for contactless ordering and payment solutions and how 40 percent of restaurant executives believe digital technologies will help their businesses expand

  • A Deep Dive examining how QSRs can tap contactless ordering, touchless payment offerings and robust rewards programs to drive sales during the pandemic
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OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering
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