Our Annual Online Ordering Report Is Now Available - Download Here!

Order To Eat Tracker - April 2022

April Order To Eat Tracker

The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. The report highlights how fast food, fast-casual and QSR establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery ordering experiences and to improve customer engagement.


  • An interview with Karla Fiske, Director of digital customer experience product management for Mexican chain Chipotle, on how QSRs and fast casual restaurant chains can use automation to help make their kitchens and frontline operations more efficient while attracting and enticing workers to stay in a high-pressure work environment
  • The latest headlines from the order to eat space, including how the recent jump in gas prices affects two-thirds of restaurant owners and how an ongoing labor shortage is poised to accelerate automation in the restaurant industry 
  • PYMNTS Intelligence analyzing how QSRs and fast casual restaurants are dealing with industry factors affecting workers and examines how restaurants are meeting increased customer demand in a tight labor market while continuing to offer a satisfying dining experience
OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering

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