Digital Divide: Restaurant Subscribers And Loyalty Programs, a PYMNTS and Paytronix collaboration, details findings from a survey of 2,054 United States consumers carried out between Dec. 22, 2021, and Dec. 29, 2021. Respondents were asked about their food-purchasing preferences and their understanding and expression of loyalty to restaurant brands.
INSIDE THIS ISSUE:
- 82% of restaurant subscribers use loyalty programs at their preferred QSRs.
- 30% of subscribers say that an easy-to-navigate website is a key part of their choice.
- 39% of restaurant subscribers are millennials.