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The Digital Divide: Restaurant Subscribers and Loyalty Programs

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Digital Divide: Restaurant Subscribers And Loyalty Programs, a PYMNTS and Paytronix collaboration, details findings from a survey of 2,054 United States consumers carried out between Dec. 22, 2021, and Dec. 29, 2021. Respondents were asked about their food-purchasing preferences and their understanding and expression of loyalty to restaurant brands.

INSIDE THIS ISSUE:

  • 82% of restaurant subscribers use loyalty programs at their preferred QSRs.
  • 30% of subscribers say that an easy-to-navigate website is a key part of their choice.
  • 39% of restaurant subscribers are millennials.
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OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering
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