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The Digital Divide: Restaurant Subscribers and Loyalty Programs

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Digital Divide: Restaurant Subscribers And Loyalty Programs, a PYMNTS and Paytronix collaboration, details findings from a survey of 2,054 United States consumers carried out between Dec. 22, 2021, and Dec. 29, 2021. Respondents were asked about their food-purchasing preferences and their understanding and expression of loyalty to restaurant brands.

INSIDE THIS ISSUE:

  • 82% of restaurant subscribers use loyalty programs at their preferred QSRs.
  • 30% of subscribers say that an easy-to-navigate website is a key part of their choice.
  • 39% of restaurant subscribers are millennials.

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Loyalty Report 2023 Hero
Our Annual Loyalty Report Is Now Available.

Elevate your marketing strategies with insights from our latest report! Discover key trends, such as surging loyalty memberships, boosted check sizes for loyal customers, the effectiveness of email in driving guest visits, and the impact of returning to the office on loyalty rewards. Uncover how loyalty has forged deeper connections with guests in our timely, must-read report.

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