4 signals your program needs a revamp 

The Digital Divide: Restaurant Subscribers and Loyalty Programs

DD Subscriptions Hero Image (1)

Digital Divide: Restaurant Subscribers And Loyalty Programs, a PYMNTS and Paytronix collaboration, details findings from a survey of 2,054 United States consumers carried out between Dec. 22, 2021, and Dec. 29, 2021. Respondents were asked about their food-purchasing preferences and their understanding and expression of loyalty to restaurant brands.


  • 82% of restaurant subscribers use loyalty programs at their preferred QSRs.
  • 30% of subscribers say that an easy-to-navigate website is a key part of their choice.
  • 39% of restaurant subscribers are millennials.

Paytronix uses cookies to deliver the best possible experience to you. In order to continue using this website, you agree that we may store and access cookies on your device.

Ok, I understand Privacy Policy