4 signals your program needs a revamp 

The Digital Divide: Minding the Loyalty Gap

DD Mind The Loyalty Gap

The Digital Divide Report: Minding The Loyalty Gap, a PYMNTS and Paytronix collaboration, reveals loyalty programs’ impact on customer engagement levels and analyzes how restaurants and food brands can use the programs to build and retain audiences. The report presents findings on shopping behaviors taken from a United States Census–balanced survey of 2,414 participants conducted between Nov. 11 and Nov. 16.


  • 64% of customers use loyalty programs at multiple restaurants from which they frequently purchase
  • 34% of restaurant customers say food pickup and ordering improvements will boost their loyalty
  • 50% of table-service restaurant patrons interact with loyalty programs via mobile app

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