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Delivery Service Aggregators And The Digital Shift

This report focuses on the consumer base of delivery service aggregators and analyzes how restaurants can leverage digital tools to boost customer engagement and loyalty.

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Since the pandemic began, nearly half of consumers say they have used at least one delivery service aggregator. Despite the return of in-person dining, Paytronix and PYMNTS research shows that demand for both delivery services and digital-first ordering will remain high.

Ease and convenience are the two main reasons that consumers choose delivery options. Bridge millennials proved to be key members of the delivery consumer base, having both the income and tech savviness to take advantage of the digital first technological strategies that many restaurants have adopted. Restaurants with digital-first strategies like mobile apps and delivery services find they can engage and retain customers in new, powerful ways. As such, a comprehensive digital strategy yields some great spillover to a restaurant’s loyalty program.

“Delivery Service Aggregators and The Digital Shift,” a PYMNTS and Paytronix collaboration, analyzes the reasons that certain consumers use delivery services, as well as the benefits delivery service aggregators offer restaurants. In a survey of 2,545 U.S. consumers, PYMNTs and Paytronix identified some of the key motivations and demographics behind the growing delivery service landscape.

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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