Since the pandemic began, nearly half of consumers say they have used at least one delivery service aggregator. Despite the return of in-person dining, Paytronix and PYMNTS research shows that demand for both delivery services and digital-first ordering will remain high.
Ease and convenience are the two main reasons that consumers choose delivery options. Bridge millennials proved to be key members of the delivery consumer base, having both the income and tech savviness to take advantage of the digital first technological strategies that many restaurants have adopted. Restaurants with digital-first strategies like mobile apps and delivery services find they can engage and retain customers in new, powerful ways. As such, a comprehensive digital strategy yields some great spillover to a restaurant’s loyalty program.
“Delivery Service Aggregators and The Digital Shift,” a PYMNTS and Paytronix collaboration, analyzes the reasons that certain consumers use delivery services, as well as the benefits delivery service aggregators offer restaurants. In a survey of 2,545 U.S. consumers, PYMNTs and Paytronix identified some of the key motivations and demographics behind the growing delivery service landscape.
