High-spending, high-frequency customers represent the restaurant sector’s most important customer segment. They are much more likely than others to use food delivery aggregator platforms such as DoorDash and Uber Eats, new PYMNTS research shows.
One-quarter of all restaurant patrons fall into the high-spending, high-frequency category, defined as those who purchase food from restaurants at least once a week and spend more than $40 per purchase on average. These customers have a unique set of spending preferences and characteristics. They tend to be young, earn high incomes and focus more than other customers on getting deals and discounts when they order delivery.
Aggregators and High-Value Restaurant Customers, a PYMNTS and Paytronix collaboration, examines the spending habits of United States restaurant customers, focusing specifically on the critical high-spending, high-frequency customer segment. We surveyed 2,146 U.S. restaurant customers — defined as those who purchase food from restaurants at least once a month — between Sept. 29 and Oct. 2 about their spending and ordering preferences.
