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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Paytronix Finds Nearly 10% Year-Over-Year Increase in Black Friday Restaurant Gift Card Sales

Newton, MA– December 4, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, examined Black Friday Restaurant Gift Card Sales and found that while Friday sales increased 9.73% from 2018 to 2019, sales for the whole weekend only increased about 4%. Given that the 2019 holiday season is shorter than last year, brands will need strong gift card promotions throughout December to optimize their overall sales. November and December purchases typically account for upwards of 50% of annual gift cards sales.

The Paytronix analysis included anonymous tracking of aggregate gift card sales for nearly 200 brands, from Friday, November 29, through Sunday, December 1, 2019. Paytronix identified the following changes in 2019 gift card sales when compared to those for 2018:

Black Friday sales increased 9.73%

Saturday sales decreased by 14.1%

Sunday sales were up 22.8%

Overall sales increased 3.96% year over year for Black Friday through Sunday.

“While Black Friday offers us a great opportunity to examine a point in time, it doesn’t provide a deep insight into how sales will progress during the holiday season,” said Michelle Tempesta, head of marketing for Paytronix Systems. “What matters more is the number of days within the season for sales, which means every day counts, whether that day is Black Friday, Christmas Eve or just another day in December. Brands will need to work hard with promotions to ensure they get the most out of the season.”

Gift card sales are a much greater portion of revenue during the holidays than during the rest of the year. While gift cards account for 6.3% of brand sales between January and October, that number more than doubles to 15% during November and December.

This Black Friday gift card sales analysis is the first stage of a full Paytronix Holiday Gift Card Report that will publish after the holiday shopping season concludes. This research supplements the Paytronix Annual Gift Card Sales Report: 2019, which surveyed 220 brands and found consistent 10 percent year-over-year growth in gift card sales over 2018. Paytronix offers an in-depth look into holiday gift card sales, sales by channel and service type, anticipated redemption and new insights on eGift cards. With the online ordering industry expanding, the Report also examines the impact of gift cards redeemed online.

Methodology

Following trends in closed-loop restaurant gift card sales, the Paytronix Black Friday Gift Card Sales Research includes data from gift card sales on November 29, 2019, and includes 197 brands. The majority of the brands, 116, are full-service restaurants (FSR), 24 identify as fast casual (FC), 22 fit multiple categories, 14 are quick service restaurants (QSR), 14 identify as fine dining and 7 don’t specify a type. Regionally, the vast majority of stores, 95.32%, are in the United States.

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