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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Paytronix Annual Gift Card Sales Report: 2019 Finds 10 Percent Year-Over-Year Increase in Sales

Newton, MA – September 18, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today released the Paytronix Annual Gift Card Sales Report: 2019, which finds a consistent 10 percent year-over-year growth in gift card sales for the 220 brands surveyed in this year’s report vs. the 190 brands surveyed for its 2018 report.

Download the Paytronix Annual Gift Card Sales Report: 2019.

The Paytronix Annual Gift Card Sales Report: 2019 includes an in-depth look into holiday gift card sales, sales by channel and service type, and anticipated redemption. The report also reveals new insights on eGift cards, such as average load to a virtual stored value card and how restaurants can anticipate their eGift card sales to look during the busy holiday season. With the online ordering industry expanding, the Report also examines the impact of gift cards redeemed online.

Significant findings include:

Higher Online Sales – Not only are quick-service gift cards redeemed more frequently, they also contribute to higher sales in the online order channel, with a 6% increase in check size on orders placed and paid for online with a gift card.

Third-Party Retail Sales -- While in-store gift card sales continue to contribute to more than half of annual gift card sales, this percentage decreases slightly in favor of Third-Party sales. Discounted gift card sales, through retailers like Costco, BJ’s, and Sam’s Club amount to over a third of all third-party sales. Restaurants seeking to increase gift card sales should investigate third-party channels, given that adding just one third-party retail partner could contribute to increases of more than 25%.

Holiday Gift Card Sales -- Gift card sales drove a large portion of the increase in card sales from 2017 to 2018 as the popularity of gifting stored-value cards continue to grow. The average increase in card sales throughout the year was around 6.3%, but in the holiday months, gift card sales increased over 15% from 2017. Gift card sales between November 1st and December 24th pick up for the holiday season around mid-November, with the first noticeable spike of sales in 2016 – 2018 on Black Friday.

“The Paytronix Annual Gift Card Sales Report: 2019 highlights the significance of a gift card program to a brand’s overall sales,” said Michelle Tempesta, head of marketing, Paytronix Systems, Inc. “The report demonstrates that gift cards are effective sales tools across all restaurant types and that developing a multi-channel program that includes both traditional and eGift cards will result in a boost to overall restaurant sales, especially during the holiday season.”

Methodology

Following trends in closed-loop restaurant gift card sales, the Paytronix Annual Gift Card Sales Report: 2019 includes data from 2017 – 2018 gift card sales from 220 brands and compares those figures to the findings of its 2018 report, which tracked 2016 – 2017 gift card sales from 190 restaurant brands.

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