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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

2 min read

Shortened Holidays Sales Season Takes Its Toll on Restaurant Gift Cards

Newton, MA– January 13, 2020 – Restaurants felt the impact of the shortened 2019 holiday sales season in their gift card sales, according to data from Paytronix Systems, Inc., the most advanced digital guest experience platform. The 2019 Christmas Shopping season had fewer days than 2017 or 2018, but over the long-term gift cards are still on the upswing, having experienced a significant rise during the 2018 selling season. Also, most shoppers pick up gift cards at the very last minute, so says data collected from nearly 200 brands during the time period from November 1 through December 31, 2019.

Overall, restaurants show declines in both the number of gift cards sold and in the dollar values of those cards. For the period between November 1 to December 31, 2019, Paytronix data reveals a 1.3% decline in cards sold, but only a .62% decline in dollar values sold when compare with the previous year. However, for the holiday season alone, from Black Friday to Christmas Eve, card sales were down 5.6% while dollar values were off by 5.8%.

However, while card sales are down from their 2018 peak, that year saw a 15% increase in card sales versus the 2017 holiday season. What’s more, 2019 sales still outpaced those in 2016, which is significant given that those two selling seasons were closer in length.

“The lesson here is that every day of the holiday season counts. Gift cards sell more during the holidays than any other time of year. In fact, you can almost see the panic in the buyers faces on the graph, which shows a last-minute spike this year that exceeds the previous three years,” said Michelle Tempesta, head of marketing for Paytronix Systems. “These cards kick off a cycle for the coming year that means great business. The majority of cards are likely to be used in the first two months of 2020, then it’s about capturing those guests and keeping them loyal.”

Other external factors can also affect gift card sales. During the first weekend of holiday sales, directly following Black Friday, a weather system that blanketed most of the country in snow and rain depressed sales on Saturday, even as Friday and Sunday showed sales increase. This resulted in a 10% drop in Black Friday gift card sales as compared with 2018.

This research supplements the Paytronix Annual Gift Card Sales Report: 2019, which surveyed 220 brands and found consistent 10 percent year-over-year growth in gift card sales over 2018. Paytronix offers an in-depth look into holiday gift card sales, sales by channel and service type, anticipated redemption and new insights on eGift cards. With the online ordering industry expanding, the Report also examines the impact of gift cards redeemed online.


Following trends in closed-loop restaurant gift card sales, the Paytronix holiday gift cards research includes data from gift card sales between November 1, 2019, and December 31, 2019, and includes 197 brands. The majority of the brands, 116, are full-service restaurants (FSR), 24 identify as fast casual (FC), 22 fit multiple categories, 14 are quick-service restaurants (QSR), 14 identify as fine dining and seven don’t specify a type. Regionally, the vast majority of stores, 95.32%, are in the United States.

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